Small Business Stories

  • Wipe Out Shopping Cart Abandonment


    Imagine you owned a store where half your customers left their purchases on the checkout counter. That, in effect, is happening all too often to online merchants. Potential customers go shopping on their site, like what they see, and put merchandi...

    7 Comments | Rated: +1

  • Apple Sells 300k iPads on Launch Day


    Apple's much hyped iPad landed in consumer hands over the weekend. The device was made available in Apple Stores and Best Buy stores at 9 AM on Saturday – those that pre-ordered iPads from Apple's website received them Saturday via UPS. The downsi...

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  • Facebook's Shift in Language Could Work in Marketers' Favor


    Facebook has announced to its partners that in the next two to three weeks, the "Become a Fan" concept for branded pages will be replaced with the more prevalent "Like" button and brands will no longer accumulate "Fans," but "Connections" instead....

    10 Comments | Rated: +1

  • Don't Start Your Speech By Telling a Joke


    A popular assumption implies that a speaker should start his or her speech by telling a joke, to get listeners in an upbeat mood and grab attention instantly. Like many widespread assumptions, this one is wrong. Here are five good reasons not to s...

    13 Comments | Rated: +3