Small Business Stories

  • New Wave of Startups to Help Build the Local Web


    The World Wide Web won over Wall Street in 1995, when Netscape's dazzling debut ushered in the dot-com era. Main Street, however, has been a tougher sell. True, Web sites have long been a marketing tool for merchants, restaurants and service provi...

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  • How to Motivate your Slacking Sales Team


    Her name was Cindy, but around the office, she was better known as "Solitaire Cindy." Whenever I walked by her desk, the Solitaire screen on her PC was running. Frankly, it bugged me. Why should Solitaire Cindy game her day away while I busted my ...

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  • Marketers Push the Boundaries on Data Collection


    Marketers are pushing the boundaries on data collection, but how far will regulators and the public let it go? The latest frontier for marketers is taking offline data such as income, credit rating, home value, savings, past purchases, number of c...

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  • The Key to Netflix Success? Flexibility


    Even though it processes 65,000 products a day intended for viewing, it's not easy to get a look at the Netflix distribution center for Houston. But Netflix recently offered a rare glimpse inside the Humble-area facility where it processes DVDs fo...

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