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  • +2

    Getting Attention In The Age Of Overwhelm

    Getting Attention In The Age Of Overwhelm
    Read this! Listen to this podcast! Watch this cool video! Click on this link! Tweet this. Friend this person (yes, “friend” is now a verb!) Buy this from me!!! Ugh! It seems to never stop. We are inundated with messages, all trying to get our attention. All of these wonderful marketers (okay, I’m being generous) are vying to get out attention ...
    Rated: +2
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    When Your Marketing Message Bombs: Why Material That Used to Draw Prospects, Now Doesn’t.

    When Your Marketing Message Bombs: Why Material That Used to Draw Prospects, Now Doesn’t.
    Businesses scramble for new promotional material because what used to work, now flops. The emails and ads that once reliably brought new business, have now become a waste of time and money. Have your prospects changed? Have your competitors outflanked you? Is the economy flattening your sales? Let’s face it. Competitors and the economy may be affecting your business, and prospects’ ...
    Rated: +2
  • +3

    Are you a Gold Miner?

    Are you a Gold Miner?
    It really did not matter whether you were rushing to the gold fields of California or the frosted slopes of Alaska, everyone that rushed there thought they were going to be rich. The source of that thought: reports of gold lying around just waiting to be picked up and put into their pocket. Everyone wanted a piece of that action. For ...
    Rated: +3
  • +1

    Print Tools For Small Business And Mobile Professionals To Succeed

    Print Tools For Small Business And Mobile Professionals To Succeed
    PlanOn PrintStik If you are on the road and need to get a hard copy of important information, you know it can be a hassle. Sure, you can try to send a copy to the front desk of the hotel, then go downstairs to get it, etc. However, sometimes you just need a quick note printed from some directions or notes. ...
    Rated: +1
  • +3

    Email Marketing Can Boost Social Media Traffic

    Email Marketing Can Boost Social Media Traffic
    Email can be a very boring way to communicate compared to social media's like Twitter and Facebook. With Facebook you can do so much (video, photos, tag photos, communicate with friends and colleagues and more). However, smart businesses know that email is a PERFECT tool to drive traffic. Maybe you want to start using Facebook more, but are challenged in getting ...
    Rated: +3
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    Where's Digital Marketing Heading in 2010?

    Where's Digital Marketing Heading in 2010?
    In our discussions about what will happen in the digital marketing industry during the next 12 months, one overarching trend emerged: The basic rules of brand building are just as important for innovations in the digital space as they are for traditional forms of communication. Using new technology won't in itself bring success; your digital communications still need to be creative, ...
    Rated: +1
  • +5

    Success In Marketing Today – It’s NOT About Force, It’s About Building Trust

    Success In Marketing Today – It’s NOT About Force, It’s About Building Trust
    A while back I remember going to a seminar which had a variety of speakers. One of those speakers advocated using pop-ups on a website to “grab people” and get them to buy. He bragged about a new technology that used pop-ups to grab people who attempted to leave his site without buying. I guess his idea was that by annoying ...
    Rated: +5
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    Scary or Not? More Online Ads Are Targeting User Behavior

    Scary or Not? More Online Ads Are Targeting User Behavior
    Don't like the ads you see online? Maybe you're to blame. Increasingly, Web sites are showing you advertisements based on your online behavior, a practice dubbed behavioral targeting. To do this, Web sites and online ad networks rely on technology that remembers the topics you have searched, the ads you've clicked on, the online articles you've read and even the products ...
    Rated: +2
  • +3

    Is Pepsi Too Good for the Super Bowl/ TV?

    Is Pepsi Too Good for the Super Bowl/ TV?
    Pepsi will not advertise its drinks in the coming Super Bowl on CBS, ending a 23-year run so the company can focus on a new, mostly online, marketing effort. Pepsi-brand beverages have been advertised in the Super Bowl since 1987. PepsiCo's Frito-Lay unit still will advertise in the game. Pepsi's Super Bowl ads won enormous consumer affection through the years, and ...
    Rated: +3
  • +4

    Why Would a Customer Come to You?

    Why Would a Customer Come to You?
    Unless you are offering something patented and totally unique, you more than likely have competition. What makes a customer want to come to you as opposed to someone else? Whether you have 5, 100 or 1000 competitors, what brings the person to you the first time, especially if you are selling a service as opposed to a “thing”? The single most ...
    Rated: +4
  • +3

    OpenX Inks Deal With Microsoft

    OpenX Inks Deal With Microsoft
    Nov. 3- PASADENA - Microsoft's customer base could get even bigger - but so will a local company's footprint in the $50-billion world of online advertising. Pasadena-based ad technology firm OpenX just inked a deal with the software giant. Under the partnership, through OpenX, Microsoft will get access to a huge new distribution channel - a community of 150,000 Web ...
    Rated: +3
  • +1

    Esquire Adds 3-D Animation to Latest Issue

    Esquire Adds 3-D Animation to Latest Issue
    NEW YORK - Hold Esquire's December issue in front of a webcam, and an on-screen image of the magazine pops to life, letters flying off the cover. Shift and tilt the magazine, and the animation on the screen moves accordingly. Robert Downey Jr. emerges out of the on-screen page in 3-D, offering half-improvised shtick on Esquire's latest high-tech experiment for ...
    Rated: +1
  • +4

    Media Analysts: Web Advertising Begins a Comeback

    Media Analysts: Web Advertising Begins a Comeback
    SAN FRANCISCO - After bogging down in the recession, Internet advertising is regaining the momentum that has made it the decade's most disruptive marketing machine. The signs of an online revival are emerging even while advertising in print and broadcasts remain in a slump that has triggered mass layoffs, pay cuts and other upheaval. Internet advertising was just about the ...
    Rated: +4
  • +5

    UK Online Ads Beats TV Advertising Revenue for First Time

    UK Online Ads Beats TV Advertising Revenue for First Time
    The poor economy in the U.S. has caused hardships for many different companies from technology firms to the publishing industry. Ad revenues fell sharply in the print publishing industry leading to several publications being forced to close up shop or transition to a digital medium. The U.S. isn’t alone in its struggles against the poor economy; the same war rages in ...
    Rated: +5
  • +3

    Google Launches DoubleClick Ad Exchange

    Google Launches DoubleClick Ad Exchange
    Google is about to launch its most potent weapon to date in the battle over the $15 billion market for display ads—the pictorial banners and videos that support most major Web sites. On Sept. 18 the search giant will launch its new DoubleClick advertising exchange, a sort of stock exchange for online ads it has been developing since early last year. ...
    Rated: +3
  • +1

    Google Announces Its First Advertising Campaign

    Google Announces Its First Advertising Campaign
    Google has been slowly expanding its reach to challenge traditional software firms like Microsoft on many fronts. Google offers its own smartphone OS, Android, to battle Windows Mobile. The search giant will be rolling its Chrome OS out to fight Microsoft in the operating system market, and Google has its cloud-based software products fighting Microsoft's productivity app Office. In some minds, ...
    Rated: +1
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    Creepy Sells? Creator of Palm Pre Ads Defends Campaign.

    Creepy Sells? Creator of Palm Pre Ads Defends Campaign.
    By now, you've all probably seen at least one or two of Palm's new commercials for the Palm Pre (or one of the popular parodies). Instead of getting to the point of talking about the Pre's features in brief little snippets, the ghostly female protagonist often goes on about jugglers and reincarnation in a creepy, monotonous voice. Whereas Apple's iPhone 3G ...
    Rated: +1
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    Determining Where to Sell Online

    Determining Where to Sell Online
    From eBay to Craigslist, there is an assortment of e-commerce sites that can help you sell your junk or expand your online retail operations Whether you're unloading collectibles from your attic or taking your thriving brick-and-mortar store online, there's a surfeit of Internet marketplaces where you can set up shop. From giants like eBay (EBAY) to niche sites like Etsy to ...
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    What Should You Spend on Advertising?

    What Should You Spend on Advertising?
    It's a ticklish question for every company. See what your rivals are doing, and then think about what's going to be effective One of the questions I'm frequently asked is: "How much should my company spend on marketing and advertising?" It's a conundrum that vexes many corporate leaders, from emerging entrepreneurs to seasoned CEOs. Unfortunately, instead of seeking a rational answer ...
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    In Advertising, Consistency Pays Off

    In Advertising, Consistency Pays Off
    Your ability to sustain a long-term advertising program shows customers that you're a successful, reliable brand I recently purchased a new digital TV. Normally, Circuit City (CC) would have been on my list as one store in which to shop, but the struggles the company was facing (followed by its decision to declare bankruptcy) made me nervous. I was sure I ...