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    Truth vs. Deception in Advertising

    Truth vs. Deception in Advertising
    As a sales person or entrepreneur you will always be promoting your products and services. However, when you appeal to customers through advertisements, you must make sure that your message in line with the law. Advertising laws apply to every form of media, from print to mail to the web. If you want to know the basic do's and don't of ...
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    Stretch Your Marketing Budget By Thinking Outside the Box

    Stretch Your Marketing Budget By Thinking Outside the Box
    The fact that a T-Mobile ad has attracted more views on YouTube than Barack Obama's historic inauguration speech may be viewed by some as a dispiriting sign of the times. The clip of commuters breaking into a dance routine at London's Liverpool Street station is, at the time of writing, the 57th most- viewed YouTube clip of all time. Its popularity ...
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    Device Plays Personalized Advertisements

    Device Plays Personalized Advertisements
    Technology researchers are working on something big: a device that combines a digital screen and camera to analyze your physical characteristics and play back personalized advertisements. It isn't ready for market yet; but, when it finally is, it could revolutionize the way businesses reach out to their consumers. Here's how it would work. When shoppers pause in front of a monitor, ...