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  • +3

    OpenX Inks Deal With Microsoft

    OpenX Inks Deal With Microsoft
    Nov. 3- PASADENA - Microsoft's customer base could get even bigger - but so will a local company's footprint in the $50-billion world of online advertising. Pasadena-based ad technology firm OpenX just inked a deal with the software giant. Under the partnership, through OpenX, Microsoft will get access to a huge new distribution channel - a community of 150,000 Web ...
    Rated: +3
  • +1

    Creepy Sells? Creator of Palm Pre Ads Defends Campaign.

    Creepy Sells? Creator of Palm Pre Ads Defends Campaign.
    By now, you've all probably seen at least one or two of Palm's new commercials for the Palm Pre (or one of the popular parodies). Instead of getting to the point of talking about the Pre's features in brief little snippets, the ghostly female protagonist often goes on about jugglers and reincarnation in a creepy, monotonous voice. Whereas Apple's iPhone 3G ...
    Rated: +1
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    Google Announces Its First Advertising Campaign

    Google Announces Its First Advertising Campaign
    Google has been slowly expanding its reach to challenge traditional software firms like Microsoft on many fronts. Google offers its own smartphone OS, Android, to battle Windows Mobile. The search giant will be rolling its Chrome OS out to fight Microsoft in the operating system market, and Google has its cloud-based software products fighting Microsoft's productivity app Office. In some minds, ...
    Rated: +1
  • +3

    Email Marketing Can Boost Social Media Traffic

    Email Marketing Can Boost Social Media Traffic
    Email can be a very boring way to communicate compared to social media's like Twitter and Facebook. With Facebook you can do so much (video, photos, tag photos, communicate with friends and colleagues and more). However, smart businesses know that email is a PERFECT tool to drive traffic. Maybe you want to start using Facebook more, but are challenged in getting ...
    Rated: +3
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    Stretch Your Marketing Budget By Thinking Outside the Box

    Stretch Your Marketing Budget By Thinking Outside the Box
    The fact that a T-Mobile ad has attracted more views on YouTube than Barack Obama's historic inauguration speech may be viewed by some as a dispiriting sign of the times. The clip of commuters breaking into a dance routine at London's Liverpool Street station is, at the time of writing, the 57th most- viewed YouTube clip of all time. Its popularity ...
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    Are you a Gold Miner?

    Are you a Gold Miner?
    It really did not matter whether you were rushing to the gold fields of California or the frosted slopes of Alaska, everyone that rushed there thought they were going to be rich. The source of that thought: reports of gold lying around just waiting to be picked up and put into their pocket. Everyone wanted a piece of that action. For ...
    Rated: +3
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    Device Plays Personalized Advertisements

    Device Plays Personalized Advertisements
    Technology researchers are working on something big: a device that combines a digital screen and camera to analyze your physical characteristics and play back personalized advertisements. It isn't ready for market yet; but, when it finally is, it could revolutionize the way businesses reach out to their consumers. Here's how it would work. When shoppers pause in front of a monitor, ...
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    Truth vs. Deception in Advertising

    Truth vs. Deception in Advertising
    As a sales person or entrepreneur you will always be promoting your products and services. However, when you appeal to customers through advertisements, you must make sure that your message in line with the law. Advertising laws apply to every form of media, from print to mail to the web. If you want to know the basic do's and don't of ...
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    Why Would a Customer Come to You?

    Why Would a Customer Come to You?
    Unless you are offering something patented and totally unique, you more than likely have competition. What makes a customer want to come to you as opposed to someone else? Whether you have 5, 100 or 1000 competitors, what brings the person to you the first time, especially if you are selling a service as opposed to a “thing”? The single most ...
    Rated: +4
  • +2

    When Your Marketing Message Bombs: Why Material That Used to Draw Prospects, Now Doesn’t.

    When Your Marketing Message Bombs: Why Material That Used to Draw Prospects, Now Doesn’t.
    Businesses scramble for new promotional material because what used to work, now flops. The emails and ads that once reliably brought new business, have now become a waste of time and money. Have your prospects changed? Have your competitors outflanked you? Is the economy flattening your sales? Let’s face it. Competitors and the economy may be affecting your business, and prospects’ ...
    Rated: +2
  • +3

    Google Launches DoubleClick Ad Exchange

    Google Launches DoubleClick Ad Exchange
    Google is about to launch its most potent weapon to date in the battle over the $15 billion market for display ads—the pictorial banners and videos that support most major Web sites. On Sept. 18 the search giant will launch its new DoubleClick advertising exchange, a sort of stock exchange for online ads it has been developing since early last year. ...
    Rated: +3
  • +5

    UK Online Ads Beats TV Advertising Revenue for First Time

    UK Online Ads Beats TV Advertising Revenue for First Time
    The poor economy in the U.S. has caused hardships for many different companies from technology firms to the publishing industry. Ad revenues fell sharply in the print publishing industry leading to several publications being forced to close up shop or transition to a digital medium. The U.S. isn’t alone in its struggles against the poor economy; the same war rages in ...
    Rated: +5
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    In Advertising, Consistency Pays Off

    In Advertising, Consistency Pays Off
    Your ability to sustain a long-term advertising program shows customers that you're a successful, reliable brand I recently purchased a new digital TV. Normally, Circuit City (CC) would have been on my list as one store in which to shop, but the struggles the company was facing (followed by its decision to declare bankruptcy) made me nervous. I was sure I ...
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    What Should You Spend on Advertising?

    What Should You Spend on Advertising?
    It's a ticklish question for every company. See what your rivals are doing, and then think about what's going to be effective One of the questions I'm frequently asked is: "How much should my company spend on marketing and advertising?" It's a conundrum that vexes many corporate leaders, from emerging entrepreneurs to seasoned CEOs. Unfortunately, instead of seeking a rational answer ...
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    Determining Where to Sell Online

    Determining Where to Sell Online
    From eBay to Craigslist, there is an assortment of e-commerce sites that can help you sell your junk or expand your online retail operations Whether you're unloading collectibles from your attic or taking your thriving brick-and-mortar store online, there's a surfeit of Internet marketplaces where you can set up shop. From giants like eBay (EBAY) to niche sites like Etsy to ...
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    Is Pepsi Too Good for the Super Bowl/ TV?

    Is Pepsi Too Good for the Super Bowl/ TV?
    Pepsi will not advertise its drinks in the coming Super Bowl on CBS, ending a 23-year run so the company can focus on a new, mostly online, marketing effort. Pepsi-brand beverages have been advertised in the Super Bowl since 1987. PepsiCo's Frito-Lay unit still will advertise in the game. Pepsi's Super Bowl ads won enormous consumer affection through the years, and ...
    Rated: +3
  • +2

    Scary or Not? More Online Ads Are Targeting User Behavior

    Scary or Not? More Online Ads Are Targeting User Behavior
    Don't like the ads you see online? Maybe you're to blame. Increasingly, Web sites are showing you advertisements based on your online behavior, a practice dubbed behavioral targeting. To do this, Web sites and online ad networks rely on technology that remembers the topics you have searched, the ads you've clicked on, the online articles you've read and even the products ...
    Rated: +2
  • +4

    Media Analysts: Web Advertising Begins a Comeback

    Media Analysts: Web Advertising Begins a Comeback
    SAN FRANCISCO - After bogging down in the recession, Internet advertising is regaining the momentum that has made it the decade's most disruptive marketing machine. The signs of an online revival are emerging even while advertising in print and broadcasts remain in a slump that has triggered mass layoffs, pay cuts and other upheaval. Internet advertising was just about the ...
    Rated: +4
  • +1

    Esquire Adds 3-D Animation to Latest Issue

    Esquire Adds 3-D Animation to Latest Issue
    NEW YORK - Hold Esquire's December issue in front of a webcam, and an on-screen image of the magazine pops to life, letters flying off the cover. Shift and tilt the magazine, and the animation on the screen moves accordingly. Robert Downey Jr. emerges out of the on-screen page in 3-D, offering half-improvised shtick on Esquire's latest high-tech experiment for ...
    Rated: +1
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    Getting Attention In The Age Of Overwhelm

    Getting Attention In The Age Of Overwhelm
    Read this! Listen to this podcast! Watch this cool video! Click on this link! Tweet this. Friend this person (yes, “friend” is now a verb!) Buy this from me!!! Ugh! It seems to never stop. We are inundated with messages, all trying to get our attention. All of these wonderful marketers (okay, I’m being generous) are vying to get out attention ...
    Rated: +2