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    In Advertising, Consistency Pays Off

    In Advertising, Consistency Pays Off
    Your ability to sustain a long-term advertising program shows customers that you're a successful, reliable brand I recently purchased a new digital TV. Normally, Circuit City (CC) would have been on my list as one store in which to shop, but the struggles the company was facing (followed by its decision to declare bankruptcy) made me nervous. I was sure I ...
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    What Should You Spend on Advertising?

    What Should You Spend on Advertising?
    It's a ticklish question for every company. See what your rivals are doing, and then think about what's going to be effective One of the questions I'm frequently asked is: "How much should my company spend on marketing and advertising?" It's a conundrum that vexes many corporate leaders, from emerging entrepreneurs to seasoned CEOs. Unfortunately, instead of seeking a rational answer ...
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    Determining Where to Sell Online

    Determining Where to Sell Online
    From eBay to Craigslist, there is an assortment of e-commerce sites that can help you sell your junk or expand your online retail operations Whether you're unloading collectibles from your attic or taking your thriving brick-and-mortar store online, there's a surfeit of Internet marketplaces where you can set up shop. From giants like eBay (EBAY) to niche sites like Etsy to ...