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Branding Yourself with Your Business Name

Branding Yourself with Your Business Name

Linda Griffin | SmallBizLink

You’ve decided to take the plunge and start your own business. Now you must decide how you want to name it. Start by brainstorming. Write down the words that best describe either your product or the problem it solves and try different combination’s of those phrases.

The Write Express web site has lots of good writing resources and it also has a random name generator. Use it to kick start your thought process but you’ll have wade through a lot of nonsensical combination’s that don’t reflect your brand or mission. ‘Branding yourself brainless’ was one of the suggestions that came up for this blog. I don’t think so!

Ideally, you want to make an immediate positive connection in the mind of your potential client and you want to make clear the benefit your brand will provide. Let your personality come through and make your business name memorable. Joe’s Pizza is totally unforgettable but Joe’s Taste of Italy invokes the potential customer’s senses.

In today’s Web 2.0 environment, you may have to try multiple business naming combination’s as many obvious names have been snapped up and registered by people who are holding them to be used later or sold to the highest bidder. You may have to get extra creative assuming you want to have a corresponding web site.

In future posts, I’ll cover more aspects of this topic. If you have run across a particularly memorable business name, please share it in the comments.