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Truth vs. Deception in Advertising

Truth vs. Deception in Advertising

Federal Trade Commission, SalesHQ

As a sales person or entrepreneur you will always be promoting your products and services. However, when you appeal to customers through advertisements, you must make sure that your message in line with the law. Advertising laws apply to every form of media, from print to mail to the web.

If you want to know the basic do’s and don’t of advertising for your business, make sure to know these elements of advertising law.

Truth vs. Deception in Advertising

How the FTC Investigates Deception

Mentioning Your Competitors

Making a Claim

Using Testimonials and Endorsements

Promoting Sales, Prices, and Guarantees

Reviewing Your Ads