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  • +2

    Scary or Not? More Online Ads Are Targeting User Behavior

    Scary or Not? More Online Ads Are Targeting User Behavior
    Don't like the ads you see online? Maybe you're to blame. Increasingly, Web sites are showing you advertisements based on your online behavior, a practice dubbed behavioral targeting. To do this, Web sites and online ad networks rely on technology that remembers the topics you have searched, the ads you've clicked on, the online articles you've read and even the products ...
    Rated: +2
  • +4

    How Fake Websites Trick Search Engines for High Rankings

    How Fake Websites Trick Search Engines for High Rankings
    SAN FRANCISCO - Even search engines can get suckered by Internet scams. With a little sleight of hand, con artists can dupe them into giving top billing to fraudulent Web sites that prey on consumers, making unwitting accomplices of companies such as Google, Yahoo and Microsoft. Online charlatans typically try to lure people into giving away their personal or financial ...
    Rated: +4
  • +3

    Is Pepsi Too Good for the Super Bowl/ TV?

    Is Pepsi Too Good for the Super Bowl/ TV?
    Pepsi will not advertise its drinks in the coming Super Bowl on CBS, ending a 23-year run so the company can focus on a new, mostly online, marketing effort. Pepsi-brand beverages have been advertised in the Super Bowl since 1987. PepsiCo's Frito-Lay unit still will advertise in the game. Pepsi's Super Bowl ads won enormous consumer affection through the years, and ...
    Rated: +3
  • +8

    Ten Worst Communication Blunders of 2009

    Ten Worst Communication Blunders of 2009
    From my steady review of major news events, here are the ten worst communication blunders of 2009, and the lessons they provide for small business professionals. 1. Tiger Woods praised his wife Elin after his car crash Thanksgiving night: “My wife, Elin, acted courageously when she saw I was hurt and in trouble.” Why this blunder was so awful: Assumes the ...
    Rated: +8
  • +1

    Sales Guru Gift Guide

    [page] Keychain Flash Drive Description: Sales professionals are constantly on the go, but they also need client information at their fingertips 24/7. A customized flash drive is not only a practical gift, but can be personalized to fit any personality or style. The drives range from professional – with your company logo – to fun and wacky – like guitar ...
    Rated: +1
  • +9

    The Truth About Christmas Cards & Your Business

    The Truth About Christmas Cards & Your Business
    Christmastime. Doesn’t the thought of it warm your hearts? Children’s eyes glitter with the promises of parents and advertisers. Adults reminisce fondly about seasons past, and think of friends and acquaintances whom were once close and now are far away. It’s also the time that many businesses send Christmas (or Seasonal) cards to past customers and clients, enclosing a warm saying ...
    Rated: +9
  • +6

    The Key to Consultative Selling: Become The Source of All Knowledge

    The Key to Consultative Selling: Become The Source of All Knowledge
    We have all heard about consultative selling, but most of us aren’t quite sure what it is. It sure does have a loud following, though. Why the big deal? Because it works well, particularly for high ticket products and services. So, call yourself a consultative sales professional and all your problems are solved. Right? Not really. Since the average person today ...
    Rated: +6
  • +7

    The Three “Musts” of Marketing

    The Three “Musts” of Marketing
    1. You Must Separate Your Business From Your Competitors: And here’s the catch . . . You must be able to communicate those differences in a compelling way to people who don’t know you, who probably don’t want to listen to you, who are generally skeptical, who hate making decisions, and who resist change at almost any cost. Yes, I’m talking ...
    Rated: +7
  • +3

    Are you getting your 80% by focusing on the right 20%?

    Are you getting your 80% by focusing on the right 20%?
    We have all heard of the 80/20 rule in business. We’re sure you remember the adage that 80% of your business/revenue comes from 20% of your customers/efforts. It has been true for many years and it continues to be true today. Recognizing this as a universal rule of business is the most critical thing you will do. The question that naturally ...
    Rated: +3
  • +7

    Achieving Your Sales Goals

    Achieving Your Sales Goals
    Anyone who has spent any time reading books or talking to Sales Consultants will have heard the idea that you must set goals for you to achieve success. These goals would include the date you expect to reach them clearly identified, or they would be just dreams. We are taught to make them either lofty or tiered, depending on the guru, ...
    Rated: +7
  • +4

    Why Would a Customer Come to You?

    Why Would a Customer Come to You?
    Unless you are offering something patented and totally unique, you more than likely have competition. What makes a customer want to come to you as opposed to someone else? Whether you have 5, 100 or 1000 competitors, what brings the person to you the first time, especially if you are selling a service as opposed to a “thing”? The single most ...
    Rated: +4
  • +11

    Why Your Email Newsletter Is Useless. Can It Be Saved?

    Why Your Email Newsletter Is Useless. Can It Be Saved?
    Hundreds of thousands of us send out email newsletters on a weekly (or monthly) basis. We send these out to dozens, hundreds, thousands of customers (or others) in the hopes that they are doing some good. Guess what? Too often they are useful pieces of digital trash, strewn in someone's email box, quickly deleted or never even read. Email marketing company ...
    Rated: +11
  • +7

    5 Ways To Annoy The Daylights Out Of Potential Customers

    5 Ways To Annoy The Daylights Out Of Potential Customers
    If you’re facing a problem of way too much business (work with me here) then I’ve got just the solution for you! I’ve noticed many businesses doing these steps below and it is a sure-fire way to get prospects annoyed and drive them away. It must be something some companies want because they do it so often. Maybe you can relate ...
    Rated: +7
  • +4

    Gradualism: Leveraging Time To Get What You Want

    Gradualism: Leveraging Time  To Get What You Want
    "Great ability develops and reveals itself increasingly with every new assignment." -Baltasar Gracian We live in a world that wants everything now --- or yesterday. We have little patience and seem to be constantly in a hurry. Just look at “rush” hour traffic and listen to the horns blaring away. Nature has a way of achieving greatness over time. The myth ...
    Rated: +4
  • +3

    OpenX Inks Deal With Microsoft

    OpenX Inks Deal With Microsoft
    Nov. 3- PASADENA - Microsoft's customer base could get even bigger - but so will a local company's footprint in the $50-billion world of online advertising. Pasadena-based ad technology firm OpenX just inked a deal with the software giant. Under the partnership, through OpenX, Microsoft will get access to a huge new distribution channel - a community of 150,000 Web ...
    Rated: +3
  • Rate

    Marketing Metrics and Dashboards 2.0: New York

    Marketing Metrics and Dashboards 2.0: New York
    Marketing Metrics and Dashboards 2.0: New York 810 Seventh Avenue, 23rd Floor New York , NY 10019 11/3/2009 8:00 AM - 11/4/2009 5:00 PM Register by 10/7/2009 12:00 AM for early registration fee This workshop provides mid- to senior-level marketers the knowledge to build marketing dashboards that better support marketing investment decisions and results tracking. The format combines educational presentations, case ...
  • +2

    Don't Make Blind Assumptions

    Don't Make Blind Assumptions
    In this tale, an experienced sales pro, Tim, learns a lesson about the value of asking questions before blindly making assumptions. He pays a steep price for the lesson, since it costs him 85 customers. Here's Tim's story: Cecil was an older man about to retire. As president of his company, he was determined to see that his insurance needs, as ...
    Rated: +2
  • +3

    When Digital Marketing Strategies Go Wrong

    When Digital Marketing Strategies Go Wrong
    The internet loves a marketing disaster. It makes few allowances for the brands that try and fail. It never forgets. And it rarely forgives. The dreadful irony of these digital catastrophes is that they frequently befall companies that are doing their best to innovate. If Skittles hadn't been attempting to engage with user- generated content, it would never have exposed itself ...
    Rated: +3
  • +1

    Esquire Adds 3-D Animation to Latest Issue

    Esquire Adds 3-D Animation to Latest Issue
    NEW YORK - Hold Esquire's December issue in front of a webcam, and an on-screen image of the magazine pops to life, letters flying off the cover. Shift and tilt the magazine, and the animation on the screen moves accordingly. Robert Downey Jr. emerges out of the on-screen page in 3-D, offering half-improvised shtick on Esquire's latest high-tech experiment for ...
    Rated: +1
  • +6

    Be Real And Grow Your Business

    Be Real And Grow Your Business
    Today we are overwhelmed with fake. We see fake Rolex watches, fake Mont Blanc pens and even fake body parts (we won’t go there right now!). Yikes! In business it is almost at an epidemic level. We see way too many people touting the hype of their business and no substance. I’ve seen way too many Internet Marketers whose “free teleseminar” ...
    Rated: +6