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  • +4

    Media Analysts: Web Advertising Begins a Comeback

    Media Analysts: Web Advertising Begins a Comeback
    SAN FRANCISCO - After bogging down in the recession, Internet advertising is regaining the momentum that has made it the decade's most disruptive marketing machine. The signs of an online revival are emerging even while advertising in print and broadcasts remain in a slump that has triggered mass layoffs, pay cuts and other upheaval. Internet advertising was just about the ...
    Rated: +4
  • +5

    Create Dazzling Customer Experiences

    Create Dazzling Customer Experiences
    Today’s economy requires innovative ideas to generate more revenue. That comes from creating dazzling customer experiences that bring customers back again and again. Recently I had the opportunity to hear Cathie Black, the President of Hearst Magazines, make a presentation at a Harvard Business School Alumni Club meeting in Atlanta. The insights she had about running a media business amidst today’s ...
    Rated: +5
  • +8

    CRM for your Small Business

    CRM for your Small Business
    Customer relationship management (CRM) software is now available for even the smallest of enterprises. This is a proven business tool for retaining customers and adding new ones. CRM software solutions help your business by allowing you to maintain a database of information about each customer. For any business, this data can be used in many ways to improve customer service. Now ...
    Rated: +8
  • +7

    Social Networking vs. Real-World Networking

    Social Networking vs. Real-World Networking
    I love Social Media and Social Networking! In my audiences where I speak, I see more and more serious business people are devoting time, money and effort to learn how to use these tools. Social Networking tools provide the ability to connect with others in ways that we never would otherwise. By using Twitter, I have connected with people that I ...
    Rated: +7
  • +6

    5 Steps to Get Business Today

    5 Steps to Get Business Today
    You need more business! We’ve heard it loud and clear. In today’s economy many are struggling, but there are some who are doing very well. The key is the principles which one applies. Here are some important steps you can take right now to generate more business --- and one to avoid at all costs. Apply these principles and notice how ...
    Rated: +6
  • +5

    UK Online Ads Beats TV Advertising Revenue for First Time

    UK Online Ads Beats TV Advertising Revenue for First Time
    The poor economy in the U.S. has caused hardships for many different companies from technology firms to the publishing industry. Ad revenues fell sharply in the print publishing industry leading to several publications being forced to close up shop or transition to a digital medium. The U.S. isn’t alone in its struggles against the poor economy; the same war rages in ...
    Rated: +5
  • +3

    Branding Yourself with Your Business Name

    Branding Yourself with Your Business Name
    You’ve decided to take the plunge and start your own business. Now you must decide how you want to name it. Start by brainstorming. Write down the words that best describe either your product or the problem it solves and try different combination's of those phrases. The Write Express web site has lots of good writing resources and it also has ...
    Rated: +3
  • +3

    Google Launches DoubleClick Ad Exchange

    Google Launches DoubleClick Ad Exchange
    Google is about to launch its most potent weapon to date in the battle over the $15 billion market for display ads—the pictorial banners and videos that support most major Web sites. On Sept. 18 the search giant will launch its new DoubleClick advertising exchange, a sort of stock exchange for online ads it has been developing since early last year. ...
    Rated: +3
  • +1

    Wipe Out Shopping Cart Abandonment

    Wipe Out Shopping Cart Abandonment
    Imagine you owned a store where half your customers left their purchases on the checkout counter. That, in effect, is happening all too often to online merchants. Potential customers go shopping on their site, like what they see, and put merchandise in the shopping cart. But somewhere during the checkout process, they "abandon" their cart and depart the site, sometimes never ...
    Rated: +1
  • +3

    Is the ‘Free’ Model the Smart Way to Do Business Digitally?

    Is the ‘Free’ Model the Smart Way to Do Business Digitally?
    First, a little confession. While this story pretends to be about things becoming free, that’s only in the sense of free samples; buy one, get one free; bare bones for free in hopes of selling the deluxe version; free but with advertising. You know the drill. But now free is the new black — chic, essential, even sexy. A few years ...
    Rated: +3
  • +1

    Top 5 Viral Video Ad Campaigns (Week of August 3rd 2009)

    Below are a list of the top 5 Viral Ad Campaigns of the week ranked by views.The list features dancing eyebrows, extreme feats, & dancing babies! Rank: #5 Brand: Cadbury Campaign: Eyebrow DanceWeekly Views: 306,232Agency: Fallon Source:VisibleMeasures.com "Designed to help brands and their creative, media, and viral agencies better understand -- and embrace! -- the landscape of viral video." [page] Coming ...
    Rated: +1
  • +1

    Google Announces Its First Advertising Campaign

    Google Announces Its First Advertising Campaign
    Google has been slowly expanding its reach to challenge traditional software firms like Microsoft on many fronts. Google offers its own smartphone OS, Android, to battle Windows Mobile. The search giant will be rolling its Chrome OS out to fight Microsoft in the operating system market, and Google has its cloud-based software products fighting Microsoft's productivity app Office. In some minds, ...
    Rated: +1
  • +1

    Creepy Sells? Creator of Palm Pre Ads Defends Campaign.

    Creepy Sells? Creator of Palm Pre Ads Defends Campaign.
    By now, you've all probably seen at least one or two of Palm's new commercials for the Palm Pre (or one of the popular parodies). Instead of getting to the point of talking about the Pre's features in brief little snippets, the ghostly female protagonist often goes on about jugglers and reincarnation in a creepy, monotonous voice. Whereas Apple's iPhone 3G ...
    Rated: +1
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    Projecting an Expert Image

    Projecting an Expert Image
    Virtually every salesperson with any experience what so ever proclaims him or herself to be an expert in their field. Their business card, their fliers, their door hangers (if they use them), their cold calling spiel, their brochures, and everything else they have tries to communicate this expert status to prospects and clients. Why is everyone so anxious to get the ...
  • +1

    Developing a Referral-Based Mindset

    Developing a Referral-Based Mindset
    Are you like over 85% of all salespeople, professionals, and business owners who find acquiring high quality referrals from your customers and clients difficult and frustrating? You’ve heard the sermons about how referrals are the best marketing method there is—and then discovered that few generate enough high quality referrals to actually make referrals a significant part of their marketing plan? Like ...
    Rated: +1
  • +1

    12 Ways to Get Your Prospects to Call You Back

    No matter how persuasive, compelling or brilliant you may be, it’s difficult to build a relationship with a prospect if you can’t get them to call you back. Most sales people use boring, outdated voice and email methods, which leave them sounding just like every other sales person in the world. If you want to get more return calls from your ...
    Rated: +1
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    Secrets of Top Sales Achievers

    Secrets of Top Sales Achievers
    As you can imagine, I am often asked by sales leaders, anxious to recruit the best salespeople they can afford, just what is it that makes a consistently top performer, what are their characteristics, where are their strengths, and what differentiates them? Over the past fifteen years I have trained and developed thousands of sales professionals, from foundation right up to ...
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    8 Closing Mistakes You Can't Make

    Mistake #1: Not earning the buyer’s trust. If your prospect doesn’t trust you, 98% of the time, you won’t make the sale. There are two important things to remember about trust. First, trust extends from you. If you begin the sales process by building rapport so that the prospect starts to like you, they will soon begin to trust you ...
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    Why I Hate Closing Techniques

    Why I Hate Closing Techniques
    "My salespeople need to get better at closing," the Vice President of Sales said to me shortly after I arrived in his office. If I've heard that line once, I've heard it a hundred times. Despite being on an important sales call, I couldn't help but cringe. You see, I will never, ever train people on closing techniques if they sell ...
  • +1

    Web Strategies to Maximize Sales During Downturn

    Web Strategies to Maximize Sales During Downturn
    Online retailers believe they are in a better position to weather the recession than bricks-and-mortar-only stores, and that stepping up their online marketing efforts is one way to gain on their competition. This strategy, according to a study released this week, manifests itself in multiple ways, including: • Shifting marketing plans from traditional advertising to social-networking sites such as Twitter and ...
    Rated: +1