Sales & Marketing >> Browse Articles

Browse Sales & Marketing Articles

  • +1

    Drowning In Your Social Media? Aggregators to the Rescue!

    Drowning In Your Social Media? Aggregators to the Rescue!
    Listening to your customers on social sites isn't just a trend; it's crucial to establishing your brand as connected, helpful and hip. But with accounts on multiple social sites connecting you to disparate groups of friends, colleagues and contacts, keeping an eye on their updates and managing your own can become an unwieldy and time-consuming process. Thankfully for the time-strapped entrepreneur, ...
    Rated: +1
  • +10

    Twitter, Facebook, Linkedin, Etc.: The Demise Of Human Connections?

    Twitter, Facebook, Linkedin, Etc.: The Demise Of Human Connections?
    Recently I had a talk with a wonderful lady who has been a successful marketer for many years. She was lamenting all the commotion with Twitter, Facebook, Email, LinkedIn and social networking today. She commented that she likes to connect by talking with people on the phone — “real communication” is what she called it. I understand where she’s coming from ...
    Rated: +10
  • Rate

    Harness The Power of Rave Reviews

    Home Energy founder Phil Wheeler is embarrassed to admit that he has no idea how his company's name first showed up on Kudzu's website, kudzu.com. He just knows that his business has doubled in the three years he's been actively working with the customer reviews and social networking site. Kudzu, named after a fast-growing Southern plant species, stands apart from other ...
  • +1

    Unlock the Secrets of Sucessful Websites

    Unlock the Secrets of Sucessful Websites
    In my years online, I've seen the painstaking learning process of starting--and marketing--an online business many times over. When I started my business, social media marketing was foreign to me. It's an extension of search engine optimization and represents a powerful medium: you. I hope that in sharing my story of discovering SEO, how it works and how to utilize social ...
    Rated: +1
  • Rate

    Better Shipping

    Better Shipping
    You're almost done. You found a product (or product line) to sell, listed it on eBay, sold it and received payment. Now it's time to pack and ship it to the buyer (this is also called fulfillment). While your focus may have initially been on selling the item and getting paid, quality packaging and accurate shipping will have just as much ...
  • +1

    8 Tips for Working with Web Designers

    8 Tips for Working with Web Designers
    A lot of businesses start with less than ideal websites. A friend of a friend knows a guy who knows a girl who made a site for her brother's band, and, well, you know the rest. But every business reaches a point where it needs a professional online appearance. Unfortunately, commissioning a website isn't as simple as ordering office supplies. Web ...
    Rated: +1
  • Rate

    Ramp Up Your Redesign : Make Your Websites Overhaul an Event!

    Ramp Up Your Redesign : Make Your Websites Overhaul an Event!
    Confronted with a dumbfounding 90 percent drop-off in revenue at his high-end, custom bicycle business in San Antonio, Texas, Kevin Saunders could easily have closed his shop and resumed a career in finance or aircraft component design. Or he could have put KGS Bikes into retrenchment mode, suspending its marketing and promotional activities until the economy rebounded, and with it, the ...
  • Rate

    How to Still Have a Great Holiday Party . . . On a Budget

    How to Still Have a Great Holiday Party . . . On a Budget
    Holiday Parties are traditionally the event when companies pull out the stops and create an exciting event that shows their employees that they really are valued. With the recession upon us and international crises abounding, we are all left with reduced budgets. Cancelling your annual holiday party is about the best way to lower moral and get your employees concerned about ...
  • +1

    Improve Your Online Customer Service

    Improve Your Online Customer Service
    If you're wondering why customers aren't coming back to your e-business, maybe you should take a long, hard look at your customer service. Even if you master each and every one of the internet marketing strategies out there--sales copywriting, search engine optimization, e-mail marketing and the rest--they're not worth a dime if you forget about customer service. It's a strategy that ...
    Rated: +1
  • Rate

    Teaching Good Customer Service

    Teaching Good Customer Service
    Follow these tips to ensure that all your employees understand the value of good customer service. Is customer service important? Is customer service every employee's responsibility? The clear answer to both of these questions is a resounding yes! And more important, the major responsibility for creating a customer friendly atmosphere begins with you, the boss. Not only are you responsible for ...
  • Rate

    Maximizing Trade Show Leads

    Maximizing Trade Show Leads
    There are many benefits to attending an industry trade show. You scope out the competition, network with potential partners and customers, get feedback from attendees on your products and services, and meet with media for potential news coverage. But one of the most important, tangible items every sales and marketing executive expects to obtain from a trade show is a qualified ...
  • Rate

    Be a Conference Commando

    Be a Conference Commando
    A conference is a huge opportunity to build relationships with extraordinary people -- people who might have a significant impact on your professional or personal success. To make sure you maximize the return on your (or your organization's) investment of time and money to attend, you can't afford to be a conference commoner. You have to be a conference commando. Here ...
  • Rate

    Determining Where to Sell Online

    Determining Where to Sell Online
    From eBay to Craigslist, there is an assortment of e-commerce sites that can help you sell your junk or expand your online retail operations Whether you're unloading collectibles from your attic or taking your thriving brick-and-mortar store online, there's a surfeit of Internet marketplaces where you can set up shop. From giants like eBay (EBAY) to niche sites like Etsy to ...
  • Rate

    What Should You Spend on Advertising?

    What Should You Spend on Advertising?
    It's a ticklish question for every company. See what your rivals are doing, and then think about what's going to be effective One of the questions I'm frequently asked is: "How much should my company spend on marketing and advertising?" It's a conundrum that vexes many corporate leaders, from emerging entrepreneurs to seasoned CEOs. Unfortunately, instead of seeking a rational answer ...
  • Rate

    In Advertising, Consistency Pays Off

    In Advertising, Consistency Pays Off
    Your ability to sustain a long-term advertising program shows customers that you're a successful, reliable brand I recently purchased a new digital TV. Normally, Circuit City (CC) would have been on my list as one store in which to shop, but the struggles the company was facing (followed by its decision to declare bankruptcy) made me nervous. I was sure I ...
  • +1

    Forget E-Commerce. It's About R-Commerce

    Forget E-Commerce. It's About R-Commerce
    Focus on the Relationships of Business, not the Electronics of it. We live in an E-crazed world. Everywhere you turn you hear about E-Commerce, E-this and E-that. Seems that some are thinking you only have to put an E in front of a word and you are in the digital age. Yet no matter how sophisticated our technology gets, we still ...
    Rated: +1
  • Rate

    Sales Lessons From Wild Guerilla Marketers

    Guerrilla marketing is an unconventional system of promotions, relying on time, energy, and imagination instead of big marketing budgets. As sales people we can learn from the principles guerrilla marketers use to surprise, perplex, and delight our future customers. We have assembled great video examples of the principles of guerrilla marketing. You probably don't have the budget of Nike, but don't ...
  • Rate

    Opinion: Why Is Everyone Buying Lists?

    Opinion: Why Is Everyone Buying Lists?
    Companies that sell lists of sales leads promise that if you use their list, you’ll gain instant access to the right person in your target company. These companies imply that with their list, you’ll learn more about your prospects before you pick up the phone. But, in fact, lists are not leads. Lists are lists. They may be a way for ...
  • +1

    Are Your Collateral Materials Doing More Harm Than Good?

    Are Your Collateral Materials Doing More Harm Than Good?
    Marty was well into his conversation with a prospect that he cold called minutes ago. The conversation was going great and the prospect was responsive up until the point where Marty was going to conduct his needs analysis to determine if there's a fit. The prospect then asked the fatal question, "Marty, I'm in a bit of a rush now. Can ...
    Rated: +1
  • +2

    How To: Effective Market Research

    How To: Effective Market Research
    Every small business owner-manager must ask the following questions to devise effective marketing strategies: Who are my customers and potential customers? What kind of people are they? Where do they live? Can and will they buy? Am I offering the kinds of goods or services they want at the best place, at the best time, and in the right amounts? Are ...
    Rated: +2