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  • +2

    Getting Attention In The Age Of Overwhelm

    Getting Attention In The Age Of Overwhelm
    Read this! Listen to this podcast! Watch this cool video! Click on this link! Tweet this. Friend this person (yes, “friend” is now a verb!) Buy this from me!!! Ugh! It seems to never stop. We are inundated with messages, all trying to get our attention. All of these wonderful marketers (okay, I’m being generous) are vying to get out attention ...
    Rated: +2
  • +1

    Facebook's Shift in Language Could Work in Marketers' Favor

    Facebook's Shift in Language Could Work in Marketers' Favor
    Facebook has announced to its partners that in the next two to three weeks, the "Become a Fan" concept for branded pages will be replaced with the more prevalent "Like" button and brands will no longer accumulate "Fans," but "Connections" instead. This change narrows the list of actions available to Facebook fans, and consolidates the bulk of interactions fans will have ...
    Rated: +1
  • +3

    Don't Start Your Speech By Telling a Joke

    Don't Start Your Speech By Telling a Joke
    A popular assumption implies that a speaker should start his or her speech by telling a joke, to get listeners in an upbeat mood and grab attention instantly. Like many widespread assumptions, this one is wrong. Here are five good reasons not to start your speech by telling a joke. FIRST: Your joke could offend the audience. After all, don’t most ...
    Rated: +3
  • +2

    Make Sales Like Rabbits Using The Hidden Sales Multiplier

    Make Sales Like Rabbits Using The Hidden Sales Multiplier
    Many salespeople think, the sales process is finished when the deal is closed; when really it is just the start of the next sales cycle. The things that you do right then will determine whether you’re successful as a sales professional. Here is what I mean; do you want another sale from this contact? Do you expect, or at least, hope ...
    Rated: +2
  • +1

    What Are People Really Buying Online?

    What are people really buying online? According to this awesome infographic by Permuto (after the jump, and larger here), although clothing, electronics, furniture, office supplies and books and magazine sell more often online, overall the majority of U.S. purchases still take place in brick-and-mortar stores. One thing people aren't buying online: pharmaceuticals—apparently all those Viagra and Xanax ads in our inboxes ...
    Rated: +1
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    Marketers Push the Boundaries on Data Collection

    Marketers Push the Boundaries on Data Collection
    Marketers are pushing the boundaries on data collection, but how far will regulators and the public let it go? The latest frontier for marketers is taking offline data such as income, credit rating, home value, savings, past purchases, number of children living at home and other data, and merging that with the blooming online data stream. The offline data - including ...
    Rated: +1
  • +1

    The ABCs of Handshake Etiquette

    Ahh, the shaking of hands. It sounds simple enough: Two hands meet and greet and do a little shake. Easy, right? Not so fast. Unfortunately, there are quite a few ways a handshake can go south. From an overly moist hand to a bone-crushing grip, handshakes come in all shapes and sizes — and only the best will hit the ...
    Rated: +1
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    Terry’s Top Twitter Tips

    Terry’s Top Twitter Tips
    Twitter is already a strong tool for communicating with important people. More and more business leaders today are realizing this tool is a force for profits today. Much like we gradually accepted e-mail as a force to be dealt with years ago, successful businesses are embracing today’s new technology. Business leaders are embracing Twitter and other social media and social networking ...
  • +4

    4 Tips to Negotiate Like a Pro

    Many of my colleagues and friends do not enjoy negotiating – in fact they absolutely hate it. Me, I love the cut and thrust, and look forward to that stage of the buying cycle. Here are some thoughts. A skilled negotiator will create high levels of rapport and be sensitive and empathetic to the people they are negotiating with, yet ...
    Rated: +4
  • +2

    When Your Marketing Message Bombs: Why Material That Used to Draw Prospects, Now Doesn’t.

    When Your Marketing Message Bombs: Why Material That Used to Draw Prospects, Now Doesn’t.
    Businesses scramble for new promotional material because what used to work, now flops. The emails and ads that once reliably brought new business, have now become a waste of time and money. Have your prospects changed? Have your competitors outflanked you? Is the economy flattening your sales? Let’s face it. Competitors and the economy may be affecting your business, and prospects’ ...
    Rated: +2
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    Using Twitter In Your Marketing: Way Beyond “My Cat Is Sleeping”

    Using Twitter In Your Marketing:  Way Beyond “My Cat Is Sleeping”
    In the old days (read, “last year”), many thought of Twitter as just a silly little way for kids to stay in touch and talk about “my cat is sleeping” type of messages. In other words, it was certainly not for business (at least in the minds of many people in business) and only for kids. Things are different today. If ...
  • +3

    Are you a Gold Miner?

    Are you a Gold Miner?
    It really did not matter whether you were rushing to the gold fields of California or the frosted slopes of Alaska, everyone that rushed there thought they were going to be rich. The source of that thought: reports of gold lying around just waiting to be picked up and put into their pocket. Everyone wanted a piece of that action. For ...
    Rated: +3
  • +5

    Making Marketing Toe the Mark

    Making Marketing Toe the Mark
    Most small businesses don’t have marketing, but too many of those that do, don’t get what they need. Don’t give marketing any excuse As a business owner, you expect your employees to do their job. Then why do you allow marketing to only do half the job? You allow them to place ads and print flyers which do nothing to improve ...
    Rated: +5
  • +1

    Print Tools For Small Business And Mobile Professionals To Succeed

    Print Tools For Small Business And Mobile Professionals To Succeed
    PlanOn PrintStik If you are on the road and need to get a hard copy of important information, you know it can be a hassle. Sure, you can try to send a copy to the front desk of the hotel, then go downstairs to get it, etc. However, sometimes you just need a quick note printed from some directions or notes. ...
    Rated: +1
  • +3

    Email Marketing Can Boost Social Media Traffic

    Email Marketing Can Boost Social Media Traffic
    Email can be a very boring way to communicate compared to social media's like Twitter and Facebook. With Facebook you can do so much (video, photos, tag photos, communicate with friends and colleagues and more). However, smart businesses know that email is a PERFECT tool to drive traffic. Maybe you want to start using Facebook more, but are challenged in getting ...
    Rated: +3
  • +7

    What To Do When Your Customer Is Wrong

    For several years I have been teaching seminars on dealing with difficult people. Whether it is an employee, colleague, or boss, simple established steps usually work. But what do you do if the difficult person or the one that is wrong is your customer? How can you tell a customer he or she is wrong without losing the business? Is the ...
    Rated: +7
  • +3

    Businesses Need to Use Social Media More Than Ever

    Businesses Need to Use Social Media More Than Ever
    TAMPA - Gary Vaynerchuk wants business owners to know something about how they're using social media: They're doing it wrong. Too many use electronic platforms, like billboards, he says. Vaynerchuk leveraged online tools in recent years to grow his family's Internet wine business into a multimillion-dollar success. Along the way, he amassed hundreds of thousands of followers and fans on platforms ...
    Rated: +3
  • +4

    5 Ways to Increase Sales in the New Year

    It’s 2010! And in honor of the new decade I thought we could start of the year with a top 5 list. You might notice that the entire list is focused on the front end of the sales cycle. Specifically targeting, prospecting and calling net-new leads. That’s because in order to make sales, you have to have more leads and ...
    Rated: +4
  • +1

    Where's Digital Marketing Heading in 2010?

    Where's Digital Marketing Heading in 2010?
    In our discussions about what will happen in the digital marketing industry during the next 12 months, one overarching trend emerged: The basic rules of brand building are just as important for innovations in the digital space as they are for traditional forms of communication. Using new technology won't in itself bring success; your digital communications still need to be creative, ...
    Rated: +1
  • +5

    Success In Marketing Today – It’s NOT About Force, It’s About Building Trust

    Success In Marketing Today – It’s NOT About Force, It’s About Building Trust
    A while back I remember going to a seminar which had a variety of speakers. One of those speakers advocated using pop-ups on a website to “grab people” and get them to buy. He bragged about a new technology that used pop-ups to grab people who attempted to leave his site without buying. I guess his idea was that by annoying ...
    Rated: +5