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  • +11

    Why Your Email Newsletter Is Useless. Can It Be Saved?

    Why Your Email Newsletter Is Useless. Can It Be Saved?
    Hundreds of thousands of us send out email newsletters on a weekly (or monthly) basis. We send these out to dozens, hundreds, thousands of customers (or others) in the hopes that they are doing some good. Guess what? Too often they are useful pieces of digital trash, strewn in someone's email box, quickly deleted or never even read. Email marketing company ...
    Rated: +11
  • +10

    Twitter, Facebook, Linkedin, Etc.: The Demise Of Human Connections?

    Twitter, Facebook, Linkedin, Etc.: The Demise Of Human Connections?
    Recently I had a talk with a wonderful lady who has been a successful marketer for many years. She was lamenting all the commotion with Twitter, Facebook, Email, LinkedIn and social networking today. She commented that she likes to connect by talking with people on the phone — “real communication” is what she called it. I understand where she’s coming from ...
    Rated: +10
  • +9

    The Truth About Christmas Cards & Your Business

    The Truth About Christmas Cards & Your Business
    Christmastime. Doesn’t the thought of it warm your hearts? Children’s eyes glitter with the promises of parents and advertisers. Adults reminisce fondly about seasons past, and think of friends and acquaintances whom were once close and now are far away. It’s also the time that many businesses send Christmas (or Seasonal) cards to past customers and clients, enclosing a warm saying ...
    Rated: +9
  • +8

    Ten Worst Communication Blunders of 2009

    Ten Worst Communication Blunders of 2009
    From my steady review of major news events, here are the ten worst communication blunders of 2009, and the lessons they provide for small business professionals. 1. Tiger Woods praised his wife Elin after his car crash Thanksgiving night: “My wife, Elin, acted courageously when she saw I was hurt and in trouble.” Why this blunder was so awful: Assumes the ...
    Rated: +8
  • +8

    CRM for your Small Business

    CRM for your Small Business
    Customer relationship management (CRM) software is now available for even the smallest of enterprises. This is a proven business tool for retaining customers and adding new ones. CRM software solutions help your business by allowing you to maintain a database of information about each customer. For any business, this data can be used in many ways to improve customer service. Now ...
    Rated: +8
  • +7

    What To Do When Your Customer Is Wrong

    For several years I have been teaching seminars on dealing with difficult people. Whether it is an employee, colleague, or boss, simple established steps usually work. But what do you do if the difficult person or the one that is wrong is your customer? How can you tell a customer he or she is wrong without losing the business? Is the ...
    Rated: +7
  • +7

    5 Ways To Annoy The Daylights Out Of Potential Customers

    5 Ways To Annoy The Daylights Out Of Potential Customers
    If you’re facing a problem of way too much business (work with me here) then I’ve got just the solution for you! I’ve noticed many businesses doing these steps below and it is a sure-fire way to get prospects annoyed and drive them away. It must be something some companies want because they do it so often. Maybe you can relate ...
    Rated: +7
  • +7

    Improving Loyalty in a Down-Turn

    Improving Loyalty in a Down-Turn
    Focus on your best customers is something I hear a lot and especially so when times are hard. The mantra moves from acquisition is everything to retention is all. Typically, someone notices that key metrics - net new customers, cost per sale, etc - are deteriorating. While the acquisition process hasn't changed, the quantity or quality of the customers being acquired ...
    Rated: +7
  • +7

    Achieving Your Sales Goals

    Achieving Your Sales Goals
    Anyone who has spent any time reading books or talking to Sales Consultants will have heard the idea that you must set goals for you to achieve success. These goals would include the date you expect to reach them clearly identified, or they would be just dreams. We are taught to make them either lofty or tiered, depending on the guru, ...
    Rated: +7
  • +7

    The Three “Musts” of Marketing

    The Three “Musts” of Marketing
    1. You Must Separate Your Business From Your Competitors: And here’s the catch . . . You must be able to communicate those differences in a compelling way to people who don’t know you, who probably don’t want to listen to you, who are generally skeptical, who hate making decisions, and who resist change at almost any cost. Yes, I’m talking ...
    Rated: +7
  • +7

    Social Networking vs. Real-World Networking

    Social Networking vs. Real-World Networking
    I love Social Media and Social Networking! In my audiences where I speak, I see more and more serious business people are devoting time, money and effort to learn how to use these tools. Social Networking tools provide the ability to connect with others in ways that we never would otherwise. By using Twitter, I have connected with people that I ...
    Rated: +7
  • +6

    The Key to Consultative Selling: Become The Source of All Knowledge

    The Key to Consultative Selling: Become The Source of All Knowledge
    We have all heard about consultative selling, but most of us aren’t quite sure what it is. It sure does have a loud following, though. Why the big deal? Because it works well, particularly for high ticket products and services. So, call yourself a consultative sales professional and all your problems are solved. Right? Not really. Since the average person today ...
    Rated: +6
  • +6

    5 Steps to Get Business Today

    5 Steps to Get Business Today
    You need more business! We’ve heard it loud and clear. In today’s economy many are struggling, but there are some who are doing very well. The key is the principles which one applies. Here are some important steps you can take right now to generate more business --- and one to avoid at all costs. Apply these principles and notice how ...
    Rated: +6
  • +6

    Be Real And Grow Your Business

    Be Real And Grow Your Business
    Today we are overwhelmed with fake. We see fake Rolex watches, fake Mont Blanc pens and even fake body parts (we won’t go there right now!). Yikes! In business it is almost at an epidemic level. We see way too many people touting the hype of their business and no substance. I’ve seen way too many Internet Marketers whose “free teleseminar” ...
    Rated: +6
  • +5

    Making Marketing Toe the Mark

    Making Marketing Toe the Mark
    Most small businesses don’t have marketing, but too many of those that do, don’t get what they need. Don’t give marketing any excuse As a business owner, you expect your employees to do their job. Then why do you allow marketing to only do half the job? You allow them to place ads and print flyers which do nothing to improve ...
    Rated: +5
  • +5

    UK Online Ads Beats TV Advertising Revenue for First Time

    UK Online Ads Beats TV Advertising Revenue for First Time
    The poor economy in the U.S. has caused hardships for many different companies from technology firms to the publishing industry. Ad revenues fell sharply in the print publishing industry leading to several publications being forced to close up shop or transition to a digital medium. The U.S. isn’t alone in its struggles against the poor economy; the same war rages in ...
    Rated: +5
  • +5

    Success In Marketing Today – It’s NOT About Force, It’s About Building Trust

    Success In Marketing Today – It’s NOT About Force, It’s About Building Trust
    A while back I remember going to a seminar which had a variety of speakers. One of those speakers advocated using pop-ups on a website to “grab people” and get them to buy. He bragged about a new technology that used pop-ups to grab people who attempted to leave his site without buying. I guess his idea was that by annoying ...
    Rated: +5
  • +5

    Create Dazzling Customer Experiences

    Create Dazzling Customer Experiences
    Today’s economy requires innovative ideas to generate more revenue. That comes from creating dazzling customer experiences that bring customers back again and again. Recently I had the opportunity to hear Cathie Black, the President of Hearst Magazines, make a presentation at a Harvard Business School Alumni Club meeting in Atlanta. The insights she had about running a media business amidst today’s ...
    Rated: +5
  • +4

    Gradualism: Leveraging Time To Get What You Want

    Gradualism: Leveraging Time  To Get What You Want
    "Great ability develops and reveals itself increasingly with every new assignment." -Baltasar Gracian We live in a world that wants everything now --- or yesterday. We have little patience and seem to be constantly in a hurry. Just look at “rush” hour traffic and listen to the horns blaring away. Nature has a way of achieving greatness over time. The myth ...
    Rated: +4
  • +4

    Why Would a Customer Come to You?

    Why Would a Customer Come to You?
    Unless you are offering something patented and totally unique, you more than likely have competition. What makes a customer want to come to you as opposed to someone else? Whether you have 5, 100 or 1000 competitors, what brings the person to you the first time, especially if you are selling a service as opposed to a “thing”? The single most ...
    Rated: +4