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  • +7

    What To Do When Your Customer Is Wrong

    For several years I have been teaching seminars on dealing with difficult people. Whether it is an employee, colleague, or boss, simple established steps usually work. But what do you do if the difficult person or the one that is wrong is your customer? How can you tell a customer he or she is wrong without losing the business? Is the ...
    Rated: +7
  • +1

    What Are People Really Buying Online?

    What are people really buying online? According to this awesome infographic by Permuto (after the jump, and larger here), although clothing, electronics, furniture, office supplies and books and magazine sell more often online, overall the majority of U.S. purchases still take place in brick-and-mortar stores. One thing people aren't buying online: pharmaceuticals—apparently all those Viagra and Xanax ads in our inboxes ...
    Rated: +1
  • +1

    12 Ways to Get Your Prospects to Call You Back

    No matter how persuasive, compelling or brilliant you may be, it’s difficult to build a relationship with a prospect if you can’t get them to call you back. Most sales people use boring, outdated voice and email methods, which leave them sounding just like every other sales person in the world. If you want to get more return calls from your ...
    Rated: +1
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    Truth vs. Deception in Advertising

    Truth vs. Deception in Advertising
    As a sales person or entrepreneur you will always be promoting your products and services. However, when you appeal to customers through advertisements, you must make sure that your message in line with the law. Advertising laws apply to every form of media, from print to mail to the web. If you want to know the basic do's and don't of ...
  • +3

    Don't Start Your Speech By Telling a Joke

    Don't Start Your Speech By Telling a Joke
    A popular assumption implies that a speaker should start his or her speech by telling a joke, to get listeners in an upbeat mood and grab attention instantly. Like many widespread assumptions, this one is wrong. Here are five good reasons not to start your speech by telling a joke. FIRST: Your joke could offend the audience. After all, don’t most ...
    Rated: +3
  • +7

    Achieving Your Sales Goals

    Achieving Your Sales Goals
    Anyone who has spent any time reading books or talking to Sales Consultants will have heard the idea that you must set goals for you to achieve success. These goals would include the date you expect to reach them clearly identified, or they would be just dreams. We are taught to make them either lofty or tiered, depending on the guru, ...
    Rated: +7
  • +2

    Getting Attention In The Age Of Overwhelm

    Getting Attention In The Age Of Overwhelm
    Read this! Listen to this podcast! Watch this cool video! Click on this link! Tweet this. Friend this person (yes, “friend” is now a verb!) Buy this from me!!! Ugh! It seems to never stop. We are inundated with messages, all trying to get our attention. All of these wonderful marketers (okay, I’m being generous) are vying to get out attention ...
    Rated: +2
  • +2

    Make Sales Like Rabbits Using The Hidden Sales Multiplier

    Make Sales Like Rabbits Using The Hidden Sales Multiplier
    Many salespeople think, the sales process is finished when the deal is closed; when really it is just the start of the next sales cycle. The things that you do right then will determine whether you’re successful as a sales professional. Here is what I mean; do you want another sale from this contact? Do you expect, or at least, hope ...
    Rated: +2
  • +2

    Scary or Not? More Online Ads Are Targeting User Behavior

    Scary or Not? More Online Ads Are Targeting User Behavior
    Don't like the ads you see online? Maybe you're to blame. Increasingly, Web sites are showing you advertisements based on your online behavior, a practice dubbed behavioral targeting. To do this, Web sites and online ad networks rely on technology that remembers the topics you have searched, the ads you've clicked on, the online articles you've read and even the products ...
    Rated: +2
  • +4

    How Fake Websites Trick Search Engines for High Rankings

    How Fake Websites Trick Search Engines for High Rankings
    SAN FRANCISCO - Even search engines can get suckered by Internet scams. With a little sleight of hand, con artists can dupe them into giving top billing to fraudulent Web sites that prey on consumers, making unwitting accomplices of companies such as Google, Yahoo and Microsoft. Online charlatans typically try to lure people into giving away their personal or financial ...
    Rated: +4
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    Small Talk = Success: 10 Tips

    [photo:1146] Stanford University School of Business conducted a study that monitored a group of MBAs 10 years after graduation. What did they learn? That their ability to converse had a huge impact on their success and grade point averages had no bearing whatsoever. These are not traditional public speaking skills, but the way you interact with people less formally. The ability ...
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    How to Still Have a Great Holiday Party . . . On a Budget

    How to Still Have a Great Holiday Party . . . On a Budget
    Holiday Parties are traditionally the event when companies pull out the stops and create an exciting event that shows their employees that they really are valued. With the recession upon us and international crises abounding, we are all left with reduced budgets. Cancelling your annual holiday party is about the best way to lower moral and get your employees concerned about ...
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    Brand Confusion = Death in the Marketplace

    Brand Confusion = Death in the Marketplace
    Companies, organizations and even individuals spend years of toil and treasure to create a brand that sets them apart from their competition. The investment in terms of time, money and creativity can be massive. The impact a well developed brand can have can’t be overestimated. Some brands are so recognizable that people think they know and understand the company or organization ...
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    The Seven Types of Prospectors

    The Seven Types of Prospectors
    Excerpt from Keith's best selling book on prospecting endorsed by Ken Blanchard and Brian Tracy! More here. In all of my years of training and coaching managers, business owners, sole practitioners, non-selling professionals and salespeople, one thing is for certain. Each person has a unique communication style and approach. That's a great thing and something I certainly encourage each person to ...
  • +1

    The ABCs of Handshake Etiquette

    Ahh, the shaking of hands. It sounds simple enough: Two hands meet and greet and do a little shake. Easy, right? Not so fast. Unfortunately, there are quite a few ways a handshake can go south. From an overly moist hand to a bone-crushing grip, handshakes come in all shapes and sizes — and only the best will hit the ...
    Rated: +1
  • +3

    Is Pepsi Too Good for the Super Bowl/ TV?

    Is Pepsi Too Good for the Super Bowl/ TV?
    Pepsi will not advertise its drinks in the coming Super Bowl on CBS, ending a 23-year run so the company can focus on a new, mostly online, marketing effort. Pepsi-brand beverages have been advertised in the Super Bowl since 1987. PepsiCo's Frito-Lay unit still will advertise in the game. Pepsi's Super Bowl ads won enormous consumer affection through the years, and ...
    Rated: +3
  • +1

    Sales Guru Gift Guide

    [page] Keychain Flash Drive Description: Sales professionals are constantly on the go, but they also need client information at their fingertips 24/7. A customized flash drive is not only a practical gift, but can be personalized to fit any personality or style. The drives range from professional – with your company logo – to fun and wacky – like guitar ...
    Rated: +1
  • +7

    The Three “Musts” of Marketing

    The Three “Musts” of Marketing
    1. You Must Separate Your Business From Your Competitors: And here’s the catch . . . You must be able to communicate those differences in a compelling way to people who don’t know you, who probably don’t want to listen to you, who are generally skeptical, who hate making decisions, and who resist change at almost any cost. Yes, I’m talking ...
    Rated: +7
  • +4

    5 Ways to Increase Sales in the New Year

    It’s 2010! And in honor of the new decade I thought we could start of the year with a top 5 list. You might notice that the entire list is focused on the front end of the sales cycle. Specifically targeting, prospecting and calling net-new leads. That’s because in order to make sales, you have to have more leads and ...
    Rated: +4
  • +9

    The Truth About Christmas Cards & Your Business

    The Truth About Christmas Cards & Your Business
    Christmastime. Doesn’t the thought of it warm your hearts? Children’s eyes glitter with the promises of parents and advertisers. Adults reminisce fondly about seasons past, and think of friends and acquaintances whom were once close and now are far away. It’s also the time that many businesses send Christmas (or Seasonal) cards to past customers and clients, enclosing a warm saying ...
    Rated: +9