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  • +5

    Success In Marketing Today – It’s NOT About Force, It’s About Building Trust

    Success In Marketing Today – It’s NOT About Force, It’s About Building Trust
    A while back I remember going to a seminar which had a variety of speakers. One of those speakers advocated using pop-ups on a website to “grab people” and get them to buy. He bragged about a new technology that used pop-ups to grab people who attempted to leave his site without buying. I guess his idea was that by annoying ...
    Rated: +5
  • +7

    5 Ways To Annoy The Daylights Out Of Potential Customers

    5 Ways To Annoy The Daylights Out Of Potential Customers
    If you’re facing a problem of way too much business (work with me here) then I’ve got just the solution for you! I’ve noticed many businesses doing these steps below and it is a sure-fire way to get prospects annoyed and drive them away. It must be something some companies want because they do it so often. Maybe you can relate ...
    Rated: +7
  • +1

    Wipe Out Shopping Cart Abandonment

    Wipe Out Shopping Cart Abandonment
    Imagine you owned a store where half your customers left their purchases on the checkout counter. That, in effect, is happening all too often to online merchants. Potential customers go shopping on their site, like what they see, and put merchandise in the shopping cart. But somewhere during the checkout process, they "abandon" their cart and depart the site, sometimes never ...
    Rated: +1
  • +1

    8 Tips for Working with Web Designers

    8 Tips for Working with Web Designers
    A lot of businesses start with less than ideal websites. A friend of a friend knows a guy who knows a girl who made a site for her brother's band, and, well, you know the rest. But every business reaches a point where it needs a professional online appearance. Unfortunately, commissioning a website isn't as simple as ordering office supplies. Web ...
    Rated: +1
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    Ramp Up Your Redesign : Make Your Websites Overhaul an Event!

    Ramp Up Your Redesign : Make Your Websites Overhaul an Event!
    Confronted with a dumbfounding 90 percent drop-off in revenue at his high-end, custom bicycle business in San Antonio, Texas, Kevin Saunders could easily have closed his shop and resumed a career in finance or aircraft component design. Or he could have put KGS Bikes into retrenchment mode, suspending its marketing and promotional activities until the economy rebounded, and with it, the ...