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Browse CRM: Customer Relationship Management Articles

  • +7

    What To Do When Your Customer Is Wrong

    For several years I have been teaching seminars on dealing with difficult people. Whether it is an employee, colleague, or boss, simple established steps usually work. But what do you do if the difficult person or the one that is wrong is your customer? How can you tell a customer he or she is wrong without losing the business? Is the ...
    Rated: +7
  • +9

    The Truth About Christmas Cards & Your Business

    The Truth About Christmas Cards & Your Business
    Christmastime. Doesn’t the thought of it warm your hearts? Children’s eyes glitter with the promises of parents and advertisers. Adults reminisce fondly about seasons past, and think of friends and acquaintances whom were once close and now are far away. It’s also the time that many businesses send Christmas (or Seasonal) cards to past customers and clients, enclosing a warm saying ...
    Rated: +9
  • +3

    Are you getting your 80% by focusing on the right 20%?

    Are you getting your 80% by focusing on the right 20%?
    We have all heard of the 80/20 rule in business. We’re sure you remember the adage that 80% of your business/revenue comes from 20% of your customers/efforts. It has been true for many years and it continues to be true today. Recognizing this as a universal rule of business is the most critical thing you will do. The question that naturally ...
    Rated: +3
  • +4

    Why Would a Customer Come to You?

    Why Would a Customer Come to You?
    Unless you are offering something patented and totally unique, you more than likely have competition. What makes a customer want to come to you as opposed to someone else? Whether you have 5, 100 or 1000 competitors, what brings the person to you the first time, especially if you are selling a service as opposed to a “thing”? The single most ...
    Rated: +4
  • +7

    5 Ways To Annoy The Daylights Out Of Potential Customers

    5 Ways To Annoy The Daylights Out Of Potential Customers
    If you’re facing a problem of way too much business (work with me here) then I’ve got just the solution for you! I’ve noticed many businesses doing these steps below and it is a sure-fire way to get prospects annoyed and drive them away. It must be something some companies want because they do it so often. Maybe you can relate ...
    Rated: +7
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    Marketing Metrics and Dashboards 2.0: New York

    Marketing Metrics and Dashboards 2.0: New York
    Marketing Metrics and Dashboards 2.0: New York 810 Seventh Avenue, 23rd Floor New York , NY 10019 11/3/2009 8:00 AM - 11/4/2009 5:00 PM Register by 10/7/2009 12:00 AM for early registration fee This workshop provides mid- to senior-level marketers the knowledge to build marketing dashboards that better support marketing investment decisions and results tracking. The format combines educational presentations, case ...
  • +6

    Be Real And Grow Your Business

    Be Real And Grow Your Business
    Today we are overwhelmed with fake. We see fake Rolex watches, fake Mont Blanc pens and even fake body parts (we won’t go there right now!). Yikes! In business it is almost at an epidemic level. We see way too many people touting the hype of their business and no substance. I’ve seen way too many Internet Marketers whose “free teleseminar” ...
    Rated: +6
  • +5

    Create Dazzling Customer Experiences

    Create Dazzling Customer Experiences
    Today’s economy requires innovative ideas to generate more revenue. That comes from creating dazzling customer experiences that bring customers back again and again. Recently I had the opportunity to hear Cathie Black, the President of Hearst Magazines, make a presentation at a Harvard Business School Alumni Club meeting in Atlanta. The insights she had about running a media business amidst today’s ...
    Rated: +5
  • +8

    CRM for your Small Business

    CRM for your Small Business
    Customer relationship management (CRM) software is now available for even the smallest of enterprises. This is a proven business tool for retaining customers and adding new ones. CRM software solutions help your business by allowing you to maintain a database of information about each customer. For any business, this data can be used in many ways to improve customer service. Now ...
    Rated: +8
  • +7

    Social Networking vs. Real-World Networking

    Social Networking vs. Real-World Networking
    I love Social Media and Social Networking! In my audiences where I speak, I see more and more serious business people are devoting time, money and effort to learn how to use these tools. Social Networking tools provide the ability to connect with others in ways that we never would otherwise. By using Twitter, I have connected with people that I ...
    Rated: +7
  • +6

    5 Steps to Get Business Today

    5 Steps to Get Business Today
    You need more business! We’ve heard it loud and clear. In today’s economy many are struggling, but there are some who are doing very well. The key is the principles which one applies. Here are some important steps you can take right now to generate more business --- and one to avoid at all costs. Apply these principles and notice how ...
    Rated: +6
  • +1

    Developing a Referral-Based Mindset

    Developing a Referral-Based Mindset
    Are you like over 85% of all salespeople, professionals, and business owners who find acquiring high quality referrals from your customers and clients difficult and frustrating? You’ve heard the sermons about how referrals are the best marketing method there is—and then discovered that few generate enough high quality referrals to actually make referrals a significant part of their marketing plan? Like ...
    Rated: +1
  • +1

    12 Ways to Get Your Prospects to Call You Back

    No matter how persuasive, compelling or brilliant you may be, it’s difficult to build a relationship with a prospect if you can’t get them to call you back. Most sales people use boring, outdated voice and email methods, which leave them sounding just like every other sales person in the world. If you want to get more return calls from your ...
    Rated: +1
  • +1

    Drowning In Your Social Media? Aggregators to the Rescue!

    Drowning In Your Social Media? Aggregators to the Rescue!
    Listening to your customers on social sites isn't just a trend; it's crucial to establishing your brand as connected, helpful and hip. But with accounts on multiple social sites connecting you to disparate groups of friends, colleagues and contacts, keeping an eye on their updates and managing your own can become an unwieldy and time-consuming process. Thankfully for the time-strapped entrepreneur, ...
    Rated: +1
  • +1

    Forget E-Commerce. It's About R-Commerce

    Forget E-Commerce. It's About R-Commerce
    Focus on the Relationships of Business, not the Electronics of it. We live in an E-crazed world. Everywhere you turn you hear about E-Commerce, E-this and E-that. Seems that some are thinking you only have to put an E in front of a word and you are in the digital age. Yet no matter how sophisticated our technology gets, we still ...
    Rated: +1
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    Opinion: Why Is Everyone Buying Lists?

    Opinion: Why Is Everyone Buying Lists?
    Companies that sell lists of sales leads promise that if you use their list, you’ll gain instant access to the right person in your target company. These companies imply that with their list, you’ll learn more about your prospects before you pick up the phone. But, in fact, lists are not leads. Lists are lists. They may be a way for ...
  • +1

    Are Your Collateral Materials Doing More Harm Than Good?

    Are Your Collateral Materials Doing More Harm Than Good?
    Marty was well into his conversation with a prospect that he cold called minutes ago. The conversation was going great and the prospect was responsive up until the point where Marty was going to conduct his needs analysis to determine if there's a fit. The prospect then asked the fatal question, "Marty, I'm in a bit of a rush now. Can ...
    Rated: +1
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    Good Customer Relations: Why Try?

    Good Customer Relations: Why Try?
    “Why should I be nice to someone who is yelling at me?” says one of your people. Well, that is not an unreasonable question. Let’s try to understand the psychology of people who grumble - or worse, complain. Believe it: For most people (apart from a psychotic few), complaining is a very stressful thing to do. Apart from whether the problem ...
  • +7

    Improving Loyalty in a Down-Turn

    Improving Loyalty in a Down-Turn
    Focus on your best customers is something I hear a lot and especially so when times are hard. The mantra moves from acquisition is everything to retention is all. Typically, someone notices that key metrics - net new customers, cost per sale, etc - are deteriorating. While the acquisition process hasn't changed, the quantity or quality of the customers being acquired ...
    Rated: +7
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    Relationship Farming And Tough Times: Opportunity For Pruning

    Relationship Farming And Tough Times: Opportunity For Pruning
    The dismal economy has given you and me, as small business owners and salespeople, a real gift. Yep! You might not initially think of it as a gift but this really is. Before you pop the champagne, let’s look at what is going on and what we can do about it. Yes, times are tough now. Just look at the recent ...