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    Wipe Out Shopping Cart Abandonment

    Wipe Out Shopping Cart Abandonment
    Imagine you owned a store where half your customers left their purchases on the checkout counter. That, in effect, is happening all too often to online merchants. Potential customers go shopping on their site, like what they see, and put merchandise in the shopping cart. But somewhere during the checkout process, they "abandon" their cart and depart the site, sometimes never ...
    Rated: +1
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    Is the ‘Free’ Model the Smart Way to Do Business Digitally?

    Is the ‘Free’ Model the Smart Way to Do Business Digitally?
    First, a little confession. While this story pretends to be about things becoming free, that’s only in the sense of free samples; buy one, get one free; bare bones for free in hopes of selling the deluxe version; free but with advertising. You know the drill. But now free is the new black — chic, essential, even sexy. A few years ...
    Rated: +3
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    Web Strategies to Maximize Sales During Downturn

    Web Strategies to Maximize Sales During Downturn
    Online retailers believe they are in a better position to weather the recession than bricks-and-mortar-only stores, and that stepping up their online marketing efforts is one way to gain on their competition. This strategy, according to a study released this week, manifests itself in multiple ways, including: • Shifting marketing plans from traditional advertising to social-networking sites such as Twitter and ...
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    Better Shipping

    Better Shipping
    You're almost done. You found a product (or product line) to sell, listed it on eBay, sold it and received payment. Now it's time to pack and ship it to the buyer (this is also called fulfillment). While your focus may have initially been on selling the item and getting paid, quality packaging and accurate shipping will have just as much ...
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    8 Tips for Working with Web Designers

    8 Tips for Working with Web Designers
    A lot of businesses start with less than ideal websites. A friend of a friend knows a guy who knows a girl who made a site for her brother's band, and, well, you know the rest. But every business reaches a point where it needs a professional online appearance. Unfortunately, commissioning a website isn't as simple as ordering office supplies. Web ...
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    Ramp Up Your Redesign : Make Your Websites Overhaul an Event!

    Ramp Up Your Redesign : Make Your Websites Overhaul an Event!
    Confronted with a dumbfounding 90 percent drop-off in revenue at his high-end, custom bicycle business in San Antonio, Texas, Kevin Saunders could easily have closed his shop and resumed a career in finance or aircraft component design. Or he could have put KGS Bikes into retrenchment mode, suspending its marketing and promotional activities until the economy rebounded, and with it, the ...
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    Forget E-Commerce. It's About R-Commerce

    Forget E-Commerce. It's About R-Commerce
    Focus on the Relationships of Business, not the Electronics of it. We live in an E-crazed world. Everywhere you turn you hear about E-Commerce, E-this and E-that. Seems that some are thinking you only have to put an E in front of a word and you are in the digital age. Yet no matter how sophisticated our technology gets, we still ...
    Rated: +1