Sales & Marketing >> Browse Articles

Browse Events Articles

  • +3

    Don't Start Your Speech By Telling a Joke

    Don't Start Your Speech By Telling a Joke
    A popular assumption implies that a speaker should start his or her speech by telling a joke, to get listeners in an upbeat mood and grab attention instantly. Like many widespread assumptions, this one is wrong. Here are five good reasons not to start your speech by telling a joke. FIRST: Your joke could offend the audience. After all, don’t most ...
    Rated: +3
  • Rate

    Projecting an Expert Image

    Projecting an Expert Image
    Virtually every salesperson with any experience what so ever proclaims him or herself to be an expert in their field. Their business card, their fliers, their door hangers (if they use them), their cold calling spiel, their brochures, and everything else they have tries to communicate this expert status to prospects and clients. Why is everyone so anxious to get the ...
  • Rate

    How to Still Have a Great Holiday Party . . . On a Budget

    How to Still Have a Great Holiday Party . . . On a Budget
    Holiday Parties are traditionally the event when companies pull out the stops and create an exciting event that shows their employees that they really are valued. With the recession upon us and international crises abounding, we are all left with reduced budgets. Cancelling your annual holiday party is about the best way to lower moral and get your employees concerned about ...
  • Rate

    Maximizing Trade Show Leads

    Maximizing Trade Show Leads
    There are many benefits to attending an industry trade show. You scope out the competition, network with potential partners and customers, get feedback from attendees on your products and services, and meet with media for potential news coverage. But one of the most important, tangible items every sales and marketing executive expects to obtain from a trade show is a qualified ...
  • Rate

    Be a Conference Commando

    Be a Conference Commando
    A conference is a huge opportunity to build relationships with extraordinary people -- people who might have a significant impact on your professional or personal success. To make sure you maximize the return on your (or your organization's) investment of time and money to attend, you can't afford to be a conference commoner. You have to be a conference commando. Here ...
  • Rate

    Top 10 Tips for Attending a Conference

    Top 10 Tips for Attending a Conference
    When you attend a conference related to your area of expertise, you will get opportunities to communicate with nationally known leaders of your profession--colleagues you recognize by reputation and through their articles and books. How do you get the most out of the conference, to strengthen your job performance permanently? I can respond to that question, because for twenty-two years I ...