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  • +1

    Marketers Push the Boundaries on Data Collection

    Marketers Push the Boundaries on Data Collection
    Marketers are pushing the boundaries on data collection, but how far will regulators and the public let it go? The latest frontier for marketers is taking offline data such as income, credit rating, home value, savings, past purchases, number of children living at home and other data, and merging that with the blooming online data stream. The offline data - including ...
    Rated: +1
  • +5

    Making Marketing Toe the Mark

    Making Marketing Toe the Mark
    Most small businesses don’t have marketing, but too many of those that do, don’t get what they need. Don’t give marketing any excuse As a business owner, you expect your employees to do their job. Then why do you allow marketing to only do half the job? You allow them to place ads and print flyers which do nothing to improve ...
    Rated: +5
  • +2

    How To: Effective Market Research

    How To: Effective Market Research
    Every small business owner-manager must ask the following questions to devise effective marketing strategies: Who are my customers and potential customers? What kind of people are they? Where do they live? Can and will they buy? Am I offering the kinds of goods or services they want at the best place, at the best time, and in the right amounts? Are ...
    Rated: +2