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  • +2

    When Your Marketing Message Bombs: Why Material That Used to Draw Prospects, Now Doesn’t.

    When Your Marketing Message Bombs: Why Material That Used to Draw Prospects, Now Doesn’t.
    Businesses scramble for new promotional material because what used to work, now flops. The emails and ads that once reliably brought new business, have now become a waste of time and money. Have your prospects changed? Have your competitors outflanked you? Is the economy flattening your sales? Let’s face it. Competitors and the economy may be affecting your business, and prospects’ ...
    Rated: +2
  • +1

    Print Tools For Small Business And Mobile Professionals To Succeed

    Print Tools For Small Business And Mobile Professionals To Succeed
    PlanOn PrintStik If you are on the road and need to get a hard copy of important information, you know it can be a hassle. Sure, you can try to send a copy to the front desk of the hotel, then go downstairs to get it, etc. However, sometimes you just need a quick note printed from some directions or notes. ...
    Rated: +1
  • +3

    Is Pepsi Too Good for the Super Bowl/ TV?

    Is Pepsi Too Good for the Super Bowl/ TV?
    Pepsi will not advertise its drinks in the coming Super Bowl on CBS, ending a 23-year run so the company can focus on a new, mostly online, marketing effort. Pepsi-brand beverages have been advertised in the Super Bowl since 1987. PepsiCo's Frito-Lay unit still will advertise in the game. Pepsi's Super Bowl ads won enormous consumer affection through the years, and ...
    Rated: +3
  • +1

    Esquire Adds 3-D Animation to Latest Issue

    Esquire Adds 3-D Animation to Latest Issue
    NEW YORK - Hold Esquire's December issue in front of a webcam, and an on-screen image of the magazine pops to life, letters flying off the cover. Shift and tilt the magazine, and the animation on the screen moves accordingly. Robert Downey Jr. emerges out of the on-screen page in 3-D, offering half-improvised shtick on Esquire's latest high-tech experiment for ...
    Rated: +1
  • +4

    Media Analysts: Web Advertising Begins a Comeback

    Media Analysts: Web Advertising Begins a Comeback
    SAN FRANCISCO - After bogging down in the recession, Internet advertising is regaining the momentum that has made it the decade's most disruptive marketing machine. The signs of an online revival are emerging even while advertising in print and broadcasts remain in a slump that has triggered mass layoffs, pay cuts and other upheaval. Internet advertising was just about the ...
    Rated: +4
  • +5

    UK Online Ads Beats TV Advertising Revenue for First Time

    UK Online Ads Beats TV Advertising Revenue for First Time
    The poor economy in the U.S. has caused hardships for many different companies from technology firms to the publishing industry. Ad revenues fell sharply in the print publishing industry leading to several publications being forced to close up shop or transition to a digital medium. The U.S. isn’t alone in its struggles against the poor economy; the same war rages in ...
    Rated: +5
  • +1

    Google Announces Its First Advertising Campaign

    Google Announces Its First Advertising Campaign
    Google has been slowly expanding its reach to challenge traditional software firms like Microsoft on many fronts. Google offers its own smartphone OS, Android, to battle Windows Mobile. The search giant will be rolling its Chrome OS out to fight Microsoft in the operating system market, and Google has its cloud-based software products fighting Microsoft's productivity app Office. In some minds, ...
    Rated: +1
  • +1

    Creepy Sells? Creator of Palm Pre Ads Defends Campaign.

    Creepy Sells? Creator of Palm Pre Ads Defends Campaign.
    By now, you've all probably seen at least one or two of Palm's new commercials for the Palm Pre (or one of the popular parodies). Instead of getting to the point of talking about the Pre's features in brief little snippets, the ghostly female protagonist often goes on about jugglers and reincarnation in a creepy, monotonous voice. Whereas Apple's iPhone 3G ...
    Rated: +1
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    In Advertising, Consistency Pays Off

    In Advertising, Consistency Pays Off
    Your ability to sustain a long-term advertising program shows customers that you're a successful, reliable brand I recently purchased a new digital TV. Normally, Circuit City (CC) would have been on my list as one store in which to shop, but the struggles the company was facing (followed by its decision to declare bankruptcy) made me nervous. I was sure I ...
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    Truth vs. Deception in Advertising

    Truth vs. Deception in Advertising
    As a sales person or entrepreneur you will always be promoting your products and services. However, when you appeal to customers through advertisements, you must make sure that your message in line with the law. Advertising laws apply to every form of media, from print to mail to the web. If you want to know the basic do's and don't of ...
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    Device Plays Personalized Advertisements

    Device Plays Personalized Advertisements
    Technology researchers are working on something big: a device that combines a digital screen and camera to analyze your physical characteristics and play back personalized advertisements. It isn't ready for market yet; but, when it finally is, it could revolutionize the way businesses reach out to their consumers. Here's how it would work. When shoppers pause in front of a monitor, ...