Sales & Marketing >> Browse Articles

Browse Online Business Articles

  • +1

    What Are People Really Buying Online?

    What are people really buying online? According to this awesome infographic by Permuto (after the jump, and larger here), although clothing, electronics, furniture, office supplies and books and magazine sell more often online, overall the majority of U.S. purchases still take place in brick-and-mortar stores. One thing people aren't buying online: pharmaceuticals—apparently all those Viagra and Xanax ads in our inboxes ...
    Rated: +1
  • +5

    Success In Marketing Today – It’s NOT About Force, It’s About Building Trust

    Success In Marketing Today – It’s NOT About Force, It’s About Building Trust
    A while back I remember going to a seminar which had a variety of speakers. One of those speakers advocated using pop-ups on a website to “grab people” and get them to buy. He bragged about a new technology that used pop-ups to grab people who attempted to leave his site without buying. I guess his idea was that by annoying ...
    Rated: +5
  • +4

    How Fake Websites Trick Search Engines for High Rankings

    How Fake Websites Trick Search Engines for High Rankings
    SAN FRANCISCO - Even search engines can get suckered by Internet scams. With a little sleight of hand, con artists can dupe them into giving top billing to fraudulent Web sites that prey on consumers, making unwitting accomplices of companies such as Google, Yahoo and Microsoft. Online charlatans typically try to lure people into giving away their personal or financial ...
    Rated: +4
  • +7

    5 Ways To Annoy The Daylights Out Of Potential Customers

    5 Ways To Annoy The Daylights Out Of Potential Customers
    If you’re facing a problem of way too much business (work with me here) then I’ve got just the solution for you! I’ve noticed many businesses doing these steps below and it is a sure-fire way to get prospects annoyed and drive them away. It must be something some companies want because they do it so often. Maybe you can relate ...
    Rated: +7
  • +1

    Wipe Out Shopping Cart Abandonment

    Wipe Out Shopping Cart Abandonment
    Imagine you owned a store where half your customers left their purchases on the checkout counter. That, in effect, is happening all too often to online merchants. Potential customers go shopping on their site, like what they see, and put merchandise in the shopping cart. But somewhere during the checkout process, they "abandon" their cart and depart the site, sometimes never ...
    Rated: +1
  • +3

    Is the ‘Free’ Model the Smart Way to Do Business Digitally?

    Is the ‘Free’ Model the Smart Way to Do Business Digitally?
    First, a little confession. While this story pretends to be about things becoming free, that’s only in the sense of free samples; buy one, get one free; bare bones for free in hopes of selling the deluxe version; free but with advertising. You know the drill. But now free is the new black — chic, essential, even sexy. A few years ...
    Rated: +3
  • +1

    Web Strategies to Maximize Sales During Downturn

    Web Strategies to Maximize Sales During Downturn
    Online retailers believe they are in a better position to weather the recession than bricks-and-mortar-only stores, and that stepping up their online marketing efforts is one way to gain on their competition. This strategy, according to a study released this week, manifests itself in multiple ways, including: • Shifting marketing plans from traditional advertising to social-networking sites such as Twitter and ...
    Rated: +1
  • +1

    Unlock the Secrets of Sucessful Websites

    Unlock the Secrets of Sucessful Websites
    In my years online, I've seen the painstaking learning process of starting--and marketing--an online business many times over. When I started my business, social media marketing was foreign to me. It's an extension of search engine optimization and represents a powerful medium: you. I hope that in sharing my story of discovering SEO, how it works and how to utilize social ...
    Rated: +1
  • Rate

    Better Shipping

    Better Shipping
    You're almost done. You found a product (or product line) to sell, listed it on eBay, sold it and received payment. Now it's time to pack and ship it to the buyer (this is also called fulfillment). While your focus may have initially been on selling the item and getting paid, quality packaging and accurate shipping will have just as much ...
  • +1

    8 Tips for Working with Web Designers

    8 Tips for Working with Web Designers
    A lot of businesses start with less than ideal websites. A friend of a friend knows a guy who knows a girl who made a site for her brother's band, and, well, you know the rest. But every business reaches a point where it needs a professional online appearance. Unfortunately, commissioning a website isn't as simple as ordering office supplies. Web ...
    Rated: +1
  • Rate

    Ramp Up Your Redesign : Make Your Websites Overhaul an Event!

    Ramp Up Your Redesign : Make Your Websites Overhaul an Event!
    Confronted with a dumbfounding 90 percent drop-off in revenue at his high-end, custom bicycle business in San Antonio, Texas, Kevin Saunders could easily have closed his shop and resumed a career in finance or aircraft component design. Or he could have put KGS Bikes into retrenchment mode, suspending its marketing and promotional activities until the economy rebounded, and with it, the ...
  • +1

    Improve Your Online Customer Service

    Improve Your Online Customer Service
    If you're wondering why customers aren't coming back to your e-business, maybe you should take a long, hard look at your customer service. Even if you master each and every one of the internet marketing strategies out there--sales copywriting, search engine optimization, e-mail marketing and the rest--they're not worth a dime if you forget about customer service. It's a strategy that ...
    Rated: +1
  • +1

    Forget E-Commerce. It's About R-Commerce

    Forget E-Commerce. It's About R-Commerce
    Focus on the Relationships of Business, not the Electronics of it. We live in an E-crazed world. Everywhere you turn you hear about E-Commerce, E-this and E-that. Seems that some are thinking you only have to put an E in front of a word and you are in the digital age. Yet no matter how sophisticated our technology gets, we still ...
    Rated: +1
  • Rate

    Why Twitter? An Introductory Guide for Entrepreneurs

    Why Twitter? An Introductory Guide for Entrepreneurs
    I am confident that if you have heard of Twitter, you might have wondered: “What is the big deal anyway?” As many of my entrepreneurial followers know, I am a big fan of Web 2.0 and beyond for growing your business. Social networking has become a powerful way for solopreneurs to connect on a global business level. Twitter is a part ...
  • Rate

    Blog Your Way To a Bigger Business

    Blog Your Way To a Bigger Business
    Education or value-based marketing is an important tool to attracting new customers to your business. Blogging is an excellent tool for sharing that knowledge with potential customers. Therefore, having your own blog or blog posting, commenting on others Blogs is a smart marketing strategy, as long as you implement these tactics. These tips will get you started increasing your education-based marketing ...