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  • +2

    When Your Marketing Message Bombs: Why Material That Used to Draw Prospects, Now Doesn’t.

    When Your Marketing Message Bombs: Why Material That Used to Draw Prospects, Now Doesn’t.
    Businesses scramble for new promotional material because what used to work, now flops. The emails and ads that once reliably brought new business, have now become a waste of time and money. Have your prospects changed? Have your competitors outflanked you? Is the economy flattening your sales? Let’s face it. Competitors and the economy may be affecting your business, and prospects’ ...
    Rated: +2
  • +3

    Email Marketing Can Boost Social Media Traffic

    Email Marketing Can Boost Social Media Traffic
    Email can be a very boring way to communicate compared to social media's like Twitter and Facebook. With Facebook you can do so much (video, photos, tag photos, communicate with friends and colleagues and more). However, smart businesses know that email is a PERFECT tool to drive traffic. Maybe you want to start using Facebook more, but are challenged in getting ...
    Rated: +3
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    Where's Digital Marketing Heading in 2010?

    Where's Digital Marketing Heading in 2010?
    In our discussions about what will happen in the digital marketing industry during the next 12 months, one overarching trend emerged: The basic rules of brand building are just as important for innovations in the digital space as they are for traditional forms of communication. Using new technology won't in itself bring success; your digital communications still need to be creative, ...
    Rated: +1
  • +5

    Success In Marketing Today – It’s NOT About Force, It’s About Building Trust

    Success In Marketing Today – It’s NOT About Force, It’s About Building Trust
    A while back I remember going to a seminar which had a variety of speakers. One of those speakers advocated using pop-ups on a website to “grab people” and get them to buy. He bragged about a new technology that used pop-ups to grab people who attempted to leave his site without buying. I guess his idea was that by annoying ...
    Rated: +5
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    Scary or Not? More Online Ads Are Targeting User Behavior

    Scary or Not? More Online Ads Are Targeting User Behavior
    Don't like the ads you see online? Maybe you're to blame. Increasingly, Web sites are showing you advertisements based on your online behavior, a practice dubbed behavioral targeting. To do this, Web sites and online ad networks rely on technology that remembers the topics you have searched, the ads you've clicked on, the online articles you've read and even the products ...
    Rated: +2
  • +3

    Is Pepsi Too Good for the Super Bowl/ TV?

    Is Pepsi Too Good for the Super Bowl/ TV?
    Pepsi will not advertise its drinks in the coming Super Bowl on CBS, ending a 23-year run so the company can focus on a new, mostly online, marketing effort. Pepsi-brand beverages have been advertised in the Super Bowl since 1987. PepsiCo's Frito-Lay unit still will advertise in the game. Pepsi's Super Bowl ads won enormous consumer affection through the years, and ...
    Rated: +3
  • +3

    OpenX Inks Deal With Microsoft

    OpenX Inks Deal With Microsoft
    Nov. 3- PASADENA - Microsoft's customer base could get even bigger - but so will a local company's footprint in the $50-billion world of online advertising. Pasadena-based ad technology firm OpenX just inked a deal with the software giant. Under the partnership, through OpenX, Microsoft will get access to a huge new distribution channel - a community of 150,000 Web ...
    Rated: +3
  • +5

    UK Online Ads Beats TV Advertising Revenue for First Time

    UK Online Ads Beats TV Advertising Revenue for First Time
    The poor economy in the U.S. has caused hardships for many different companies from technology firms to the publishing industry. Ad revenues fell sharply in the print publishing industry leading to several publications being forced to close up shop or transition to a digital medium. The U.S. isn’t alone in its struggles against the poor economy; the same war rages in ...
    Rated: +5
  • +3

    Google Launches DoubleClick Ad Exchange

    Google Launches DoubleClick Ad Exchange
    Google is about to launch its most potent weapon to date in the battle over the $15 billion market for display ads—the pictorial banners and videos that support most major Web sites. On Sept. 18 the search giant will launch its new DoubleClick advertising exchange, a sort of stock exchange for online ads it has been developing since early last year. ...
    Rated: +3
  • Rate

    Determining Where to Sell Online

    Determining Where to Sell Online
    From eBay to Craigslist, there is an assortment of e-commerce sites that can help you sell your junk or expand your online retail operations Whether you're unloading collectibles from your attic or taking your thriving brick-and-mortar store online, there's a surfeit of Internet marketplaces where you can set up shop. From giants like eBay (EBAY) to niche sites like Etsy to ...
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    Truth vs. Deception in Advertising

    Truth vs. Deception in Advertising
    As a sales person or entrepreneur you will always be promoting your products and services. However, when you appeal to customers through advertisements, you must make sure that your message in line with the law. Advertising laws apply to every form of media, from print to mail to the web. If you want to know the basic do's and don't of ...
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    Stretch Your Marketing Budget By Thinking Outside the Box

    Stretch Your Marketing Budget By Thinking Outside the Box
    The fact that a T-Mobile ad has attracted more views on YouTube than Barack Obama's historic inauguration speech may be viewed by some as a dispiriting sign of the times. The clip of commuters breaking into a dance routine at London's Liverpool Street station is, at the time of writing, the 57th most- viewed YouTube clip of all time. Its popularity ...