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    Don't Start Your Speech By Telling a Joke

    Don't Start Your Speech By Telling a Joke
    A popular assumption implies that a speaker should start his or her speech by telling a joke, to get listeners in an upbeat mood and grab attention instantly. Like many widespread assumptions, this one is wrong. Here are five good reasons not to start your speech by telling a joke. FIRST: Your joke could offend the audience. After all, don’t most ...
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  • +8

    Ten Worst Communication Blunders of 2009

    Ten Worst Communication Blunders of 2009
    From my steady review of major news events, here are the ten worst communication blunders of 2009, and the lessons they provide for small business professionals. 1. Tiger Woods praised his wife Elin after his car crash Thanksgiving night: “My wife, Elin, acted courageously when she saw I was hurt and in trouble.” Why this blunder was so awful: Assumes the ...
    Rated: +8
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    Build Your Bottom Line: Relationship Marketing Tips

    Build Your Bottom Line: Relationship Marketing Tips
    Wanna get more business? Of course we all do. But the old ways of doing it have changed. That means we have to change to survive in a new culture and new world. Today’s marketing that works is oriented towards building strong relationships that are mutually beneficial. The old ways of “tricks and techniques” went out with the derby hat and ...
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    10 Tips for Getting Your Business Letters Read

    10 Tips for Getting Your Business Letters Read
    Since many of us rely so heavily on E-mail, business letters have become special once again. Yet your prospects won't read just any letter. Try these ten tips to increase readability: FIRST: Use simple, contemporary language. Readers dislike a stilted approach. Eliminate "heretofore," "henceforth," "concomitant with," "pursuant to" and similar words dressed in tuxedos. Use water cooler language, not boardroom lingo. ...