Sales & Marketing >> Browse Articles

Browse Social Media Marketing Articles

  • +1

    Facebook's Shift in Language Could Work in Marketers' Favor

    Facebook's Shift in Language Could Work in Marketers' Favor
    Facebook has announced to its partners that in the next two to three weeks, the "Become a Fan" concept for branded pages will be replaced with the more prevalent "Like" button and brands will no longer accumulate "Fans," but "Connections" instead. This change narrows the list of actions available to Facebook fans, and consolidates the bulk of interactions fans will have ...
    Rated: +1
  • Rate

    Terry’s Top Twitter Tips

    Terry’s Top Twitter Tips
    Twitter is already a strong tool for communicating with important people. More and more business leaders today are realizing this tool is a force for profits today. Much like we gradually accepted e-mail as a force to be dealt with years ago, successful businesses are embracing today’s new technology. Business leaders are embracing Twitter and other social media and social networking ...
  • Rate

    Using Twitter In Your Marketing: Way Beyond “My Cat Is Sleeping”

    Using Twitter In Your Marketing:  Way Beyond “My Cat Is Sleeping”
    In the old days (read, “last year”), many thought of Twitter as just a silly little way for kids to stay in touch and talk about “my cat is sleeping” type of messages. In other words, it was certainly not for business (at least in the minds of many people in business) and only for kids. Things are different today. If ...
  • +3

    Email Marketing Can Boost Social Media Traffic

    Email Marketing Can Boost Social Media Traffic
    Email can be a very boring way to communicate compared to social media's like Twitter and Facebook. With Facebook you can do so much (video, photos, tag photos, communicate with friends and colleagues and more). However, smart businesses know that email is a PERFECT tool to drive traffic. Maybe you want to start using Facebook more, but are challenged in getting ...
    Rated: +3
  • +3

    Businesses Need to Use Social Media More Than Ever

    Businesses Need to Use Social Media More Than Ever
    TAMPA - Gary Vaynerchuk wants business owners to know something about how they're using social media: They're doing it wrong. Too many use electronic platforms, like billboards, he says. Vaynerchuk leveraged online tools in recent years to grow his family's Internet wine business into a multimillion-dollar success. Along the way, he amassed hundreds of thousands of followers and fans on platforms ...
    Rated: +3
  • +3

    When Digital Marketing Strategies Go Wrong

    When Digital Marketing Strategies Go Wrong
    The internet loves a marketing disaster. It makes few allowances for the brands that try and fail. It never forgets. And it rarely forgives. The dreadful irony of these digital catastrophes is that they frequently befall companies that are doing their best to innovate. If Skittles hadn't been attempting to engage with user- generated content, it would never have exposed itself ...
    Rated: +3
  • +7

    Social Networking vs. Real-World Networking

    Social Networking vs. Real-World Networking
    I love Social Media and Social Networking! In my audiences where I speak, I see more and more serious business people are devoting time, money and effort to learn how to use these tools. Social Networking tools provide the ability to connect with others in ways that we never would otherwise. By using Twitter, I have connected with people that I ...
    Rated: +7
  • +1

    Web Strategies to Maximize Sales During Downturn

    Web Strategies to Maximize Sales During Downturn
    Online retailers believe they are in a better position to weather the recession than bricks-and-mortar-only stores, and that stepping up their online marketing efforts is one way to gain on their competition. This strategy, according to a study released this week, manifests itself in multiple ways, including: • Shifting marketing plans from traditional advertising to social-networking sites such as Twitter and ...
    Rated: +1
  • +1

    Drowning In Your Social Media? Aggregators to the Rescue!

    Drowning In Your Social Media? Aggregators to the Rescue!
    Listening to your customers on social sites isn't just a trend; it's crucial to establishing your brand as connected, helpful and hip. But with accounts on multiple social sites connecting you to disparate groups of friends, colleagues and contacts, keeping an eye on their updates and managing your own can become an unwieldy and time-consuming process. Thankfully for the time-strapped entrepreneur, ...
    Rated: +1
  • +10

    Twitter, Facebook, Linkedin, Etc.: The Demise Of Human Connections?

    Twitter, Facebook, Linkedin, Etc.: The Demise Of Human Connections?
    Recently I had a talk with a wonderful lady who has been a successful marketer for many years. She was lamenting all the commotion with Twitter, Facebook, Email, LinkedIn and social networking today. She commented that she likes to connect by talking with people on the phone — “real communication” is what she called it. I understand where she’s coming from ...
    Rated: +10
  • Rate

    Harness The Power of Rave Reviews

    Home Energy founder Phil Wheeler is embarrassed to admit that he has no idea how his company's name first showed up on Kudzu's website, kudzu.com. He just knows that his business has doubled in the three years he's been actively working with the customer reviews and social networking site. Kudzu, named after a fast-growing Southern plant species, stands apart from other ...
  • Rate

    Sociable! Integrating Social Media Into Sales

    1. Identify Your Goal Getting on FaceBook, because some marketing guru said you should is a bad idea. Blogging, because your competitors are, is equally bad in its strategic significance. Here are some good examples of annual goals: “To increase staff recruitment by 5% this year through engaging 18 to 23 year old men and women in BC through interactive blogs, ...
  • Rate

    Social Networking and Your Job: Lessons from the "Cisco Fatty"

    Social Networking and Your Job: Lessons from the "Cisco Fatty"
    The internet is buzzing with tales of the latest web 2.0 casualty –the Cisco Fatty. The man who managed to jeopardize a new, high paying job, in 140 characters or less.    After receiving an offer from communications giant Cisco Systems, the jobseeker Twittered about it, telling his followers that although he had been offered a “fatty” paycheck, he wasn’t sure he ...