Recently Popular Articles

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    Getting Attention In The Age Of Overwhelm

    Getting Attention In The Age Of Overwhelm
    Read this! Listen to this podcast! Watch this cool video! Click on this link! Tweet this. Friend this person (yes, “friend” is now a verb!) Buy this from me!!! Ugh! It seems to never stop. We are inundated with messages, all trying to get our attention. All of these wonderful marketers (okay, I’m being generous) are vying to get out attention ...
    Rated: +2
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    Facebook's Shift in Language Could Work in Marketers' Favor

    Facebook's Shift in Language Could Work in Marketers' Favor
    Facebook has announced to its partners that in the next two to three weeks, the "Become a Fan" concept for branded pages will be replaced with the more prevalent "Like" button and brands will no longer accumulate "Fans," but "Connections" instead. This change narrows the list of actions available to Facebook fans, and consolidates the bulk of interactions fans will have ...
    Rated: +1
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    Don't Start Your Speech By Telling a Joke

    Don't Start Your Speech By Telling a Joke
    A popular assumption implies that a speaker should start his or her speech by telling a joke, to get listeners in an upbeat mood and grab attention instantly. Like many widespread assumptions, this one is wrong. Here are five good reasons not to start your speech by telling a joke. FIRST: Your joke could offend the audience. After all, don’t most ...
    Rated: +3
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    Make Sales Like Rabbits Using The Hidden Sales Multiplier

    Make Sales Like Rabbits Using The Hidden Sales Multiplier
    Many salespeople think, the sales process is finished when the deal is closed; when really it is just the start of the next sales cycle. The things that you do right then will determine whether you’re successful as a sales professional. Here is what I mean; do you want another sale from this contact? Do you expect, or at least, hope ...
    Rated: +2
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    Marketers Push the Boundaries on Data Collection

    Marketers Push the Boundaries on Data Collection
    Marketers are pushing the boundaries on data collection, but how far will regulators and the public let it go? The latest frontier for marketers is taking offline data such as income, credit rating, home value, savings, past purchases, number of children living at home and other data, and merging that with the blooming online data stream. The offline data - including ...
    Rated: +1

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