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    Why Your Email Newsletter Is Useless. Can It Be Saved?

    Why Your Email Newsletter Is Useless. Can It Be Saved?
    Hundreds of thousands of us send out email newsletters on a weekly (or monthly) basis. We send these out to dozens, hundreds, thousands of customers (or others) in the hopes that they are doing some good. Guess what? Too often they are useful pieces of digital trash, strewn in someone's email box, quickly deleted or never even read. Email marketing company ...
    Rated: +11
  • +10

    Twitter, Facebook, Linkedin, Etc.: The Demise Of Human Connections?

    Twitter, Facebook, Linkedin, Etc.: The Demise Of Human Connections?
    Recently I had a talk with a wonderful lady who has been a successful marketer for many years. She was lamenting all the commotion with Twitter, Facebook, Email, LinkedIn and social networking today. She commented that she likes to connect by talking with people on the phone — “real communication” is what she called it. I understand where she’s coming from ...
    Rated: +10
  • +9

    The Truth About Christmas Cards & Your Business

    The Truth About Christmas Cards & Your Business
    Christmastime. Doesn’t the thought of it warm your hearts? Children’s eyes glitter with the promises of parents and advertisers. Adults reminisce fondly about seasons past, and think of friends and acquaintances whom were once close and now are far away. It’s also the time that many businesses send Christmas (or Seasonal) cards to past customers and clients, enclosing a warm saying ...
    Rated: +9
  • +8

    Ten Worst Communication Blunders of 2009

    Ten Worst Communication Blunders of 2009
    From my steady review of major news events, here are the ten worst communication blunders of 2009, and the lessons they provide for small business professionals. 1. Tiger Woods praised his wife Elin after his car crash Thanksgiving night: “My wife, Elin, acted courageously when she saw I was hurt and in trouble.” Why this blunder was so awful: Assumes the ...
    Rated: +8
  • +8

    CRM for your Small Business

    CRM for your Small Business
    Customer relationship management (CRM) software is now available for even the smallest of enterprises. This is a proven business tool for retaining customers and adding new ones. CRM software solutions help your business by allowing you to maintain a database of information about each customer. For any business, this data can be used in many ways to improve customer service. Now ...
    Rated: +8

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