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    What To Do When Your Customer Is Wrong

    For several years I have been teaching seminars on dealing with difficult people. Whether it is an employee, colleague, or boss, simple established steps usually work. But what do you do if the difficult person or the one that is wrong is your customer? How can you tell a customer he or she is wrong without losing the business? Is the ...
    Rated: +7
  • +1

    What Are People Really Buying Online?

    What are people really buying online? According to this awesome infographic by Permuto (after the jump, and larger here), although clothing, electronics, furniture, office supplies and books and magazine sell more often online, overall the majority of U.S. purchases still take place in brick-and-mortar stores. One thing people aren't buying online: pharmaceuticals—apparently all those Viagra and Xanax ads in our inboxes ...
    Rated: +1
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    12 Ways to Get Your Prospects to Call You Back

    No matter how persuasive, compelling or brilliant you may be, it’s difficult to build a relationship with a prospect if you can’t get them to call you back. Most sales people use boring, outdated voice and email methods, which leave them sounding just like every other sales person in the world. If you want to get more return calls from your ...
    Rated: +1
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    Truth vs. Deception in Advertising

    Truth vs. Deception in Advertising
    As a sales person or entrepreneur you will always be promoting your products and services. However, when you appeal to customers through advertisements, you must make sure that your message in line with the law. Advertising laws apply to every form of media, from print to mail to the web. If you want to know the basic do's and don't of ...
  • +3

    Don't Start Your Speech By Telling a Joke

    Don't Start Your Speech By Telling a Joke
    A popular assumption implies that a speaker should start his or her speech by telling a joke, to get listeners in an upbeat mood and grab attention instantly. Like many widespread assumptions, this one is wrong. Here are five good reasons not to start your speech by telling a joke. FIRST: Your joke could offend the audience. After all, don’t most ...
    Rated: +3

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