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BlackBerry's Imperfect Storm

BlackBerry's Imperfect Storm

BlackBerry Storm (Photo Courtesy of Creative Commons)

By Gene Marks | BusinessWeek

One small business owner shares his misadventures with the recently released smartphone from Research In Motion

The beginning of the year brought about two very traumatic and similar events that affected my small business. I had my first colonoscopy. And I purchased a BlackBerry Storm.

I lost a day’s worth of work prepping and getting the colonoscopy done. And I wasted many more days of productivity trying to use Research In Motion’s (RIMM) Storm.

We’ve all seen the heavy promotions for the Storm. And many of my clients have asked me what I think. Originally, I thought that anything other than my last smartphone, the dreaded Palm (PALM) Treo 700p, would be an improvement. But that was not to be so.

Navigating Is Slow

I write not merely to rant about a poorly performing technology, but in hopes of helping small business owners like me avoid the same mistake I made. You very well may have had a different experience with the Storm. In fact, I hope yours has gone better, and I invite you to share it in the reader comment section below.

At first as I used the new touchscreen, clicking and sliding and scrolling, I kept saying “Wow!” And then things got annoying. As a business owner, I looked to the device to help me deal with stuff faster. I am used to using one hand to punch in names and send e-mails and text messages. The minute that I started using the Storm I felt like I had shifted down two gears. Navigating was slower. Finding stuff was slower. Using the touchscreen was slower. I hoped that things would get better as I got used to the device. Unfortunately, five weeks later it wasn’t much better.

I never got the hang of the touchscreen keyboard. And I’ve got skinny fingers. Because I couldn’t feel the keys, I found myself typing, backspacing, typing, backspacing, and retyping again until I finally got spellings right. Typos and errors were commonplace. This was not a good image to give to customers.