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Different Times Call For Different Strategies

Different Times Call For Different Strategies

Terry Brock | SmallBizLink

We are living in times that are different from anything you and I have lived in before. Is the economy picking up? Is it in for a long-term change? What is happening around us and how can we, as small business people, adapt and succeed?

Well, in different times one strategy is to can keep on doing what you’ve already done. I remember the old phrase that I heard long ago, “If you keep on doing what you’ve already done, you’ll keep on getting what you’ve already got.” That sounded like profound wisdom.

Until I realized it was wrong.

When things are different and the ground rules are changing and everything becomes different, if you keep on doing what got you to the level of success you’re enjoying now, you are certainly NOT going to keep getting what you’ve already got.

You are going to fall further and further behind.

This is not a pretty picture - if you keep on doing what you’ve already done.

Things are different today and we have to change a lot of the core beliefs we have held. The toughest beliefs to discard will be those which brought you success in the past but are no longer valid in today’s new environment.

If you know me, you know that I love studying history and embracing the principles that worked long ago to practical relevance for us today. I’m reminded of the approach the British used in the American Revolution. They embraced the tried-and-true 17th Century strategy of soldiers, all dressed in pretty red uniforms, marching in straight, organized formation doing war the “proper” way (and yes, the British still use that word “proper” today to indicate the way things “should” be done).

Well, it didn’t take long before the British realized that these colonists were not practicing the “proper” way of waging war. Those pesky Americans were hiding behind trees, hiding in bushes and even shooting officers. “How dare they?” asked the outraged British military.

Well, what worked in the 1760’s against Frederick the Great (The great enemy of the British in the Seven Years War) didn’t work against American frontier fighters who didn’t quite get around to reading the manuals on the “proper” way to fight a revolutionary war.

I hear the Americans did all right in that little conflict!