Selling Cost vs. Price: Find the Price Point That Covers Your Costs and Provides a Profit Margin

I recently finished a keynote presentation for an industry that's getting hit hard by competitive pricing. Customers want the best price they can get, especially in a difficult economy. So what can you do to keep your price at a number that covers your cost and maintains your profit margin, without discounting? I have two options for you: Walk away from ... Full Story

Recently Popular Articles

  • Rate

    Best Airlines for Business Travel

    The recession turned practically every carrier into a low fare airline; fancy flying was one of the first items chopped from businesses budgets. But the economy is finally turning around. And in an effort to bounce back from billion dollar losses, airlines are offering all kinds of extras to woo corporate fliers. So which perks would persuade you to pick one ...
  • +3

    Strategic and Tactical Planning: Understanding the Difference

    Strategic and Tactical Planning: Understanding the Difference
    Many small business owners and operators do not spend much time planning for their business success. The biggest reason, in my opinion, is that they are not aware how easy it can be. Most owners, when they hear the words Strategic Planning or Tactical Planning, get a glazed-eyed look on their faces. Actually, these can be rather simple tasks to manage ...
    Rated: +3
  • +4

    The Value of Design to Startups

    The Value of Design to Startups
    Over the past five years I've consulted with and/or invested in about 50 startups. I've gotten to know a lot of entrepreneurs and a fair number of the venture capital and angel investors who are backing these companies, most of which are in the consumer Internet field. And guess what? Probably more than half of the startups, and more than 90% ...
    Rated: +4
  • +7

    SCORE: 10 Tips To Grow Your Business

    SCORE: 10 Tips To Grow Your Business
    SCORE, America's premier organization providing FREE counselors to growing businesses offered 10 practical tips to help you grow your business. All 10 points can get a boost by using technology. I've added the technology dimension, resource to each tech tip. 1. Grow your customer base. Understand your customer demographics and why they buy your products and services. Win clients over with ...
    Rated: +7
  • +2

    Family Business: Managing Family Members

    Family Business: Managing Family Members
    One of my passions in life is working with family owned businesses. Family businesses enjoy a success rate far greater than other kinds of businesses. In the US, family businesses provide 65% of all wages. This group is the backbone of our country and will likely be the group that pulls us out of our current recession. This group is not ...
    Rated: +2

Submit Your Own Advice & Tips

Post a link to something interesting from another site, or submit your own original writing for the SmallBizLink community to read.

Write an Article