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Gradualism: Leveraging Time To Get What You Want

Gradualism: Leveraging Time  To Get What You Want

Terry Brock

November 05, 2009

“Great ability develops and reveals itself increasingly with every new assignment.” -Baltasar Gracian

We live in a world that wants everything now - or yesterday. We have little patience and seem to be constantly in a hurry. Just look at “rush” hour traffic and listen to the horns blaring away.

Nature has a way of achieving greatness over time. The myth of the “overnight success” is told often with how it often takes 10 years to become that “overnight success. This is something that successful people know - and the unsuccessful attribute to a mysterious thing they call “luck.”

This applies directly in Relationship Marketing. To build quality, value-for-value relationships in business requires consistent performance over time. You build trust in a relationship by seeing performance over time. A relationship which takes years to build can be damaged or destroyed with one terrible misstep.

The same principle is true in knowledge acquisition. To master a new skill requires time, money and effort (TME). Most people give up too easily. They aren’t willing to pay the price to achieve their goals. If you ask average people if they want to be rich, you’ll usually get an enthusiastic, positive response. However, if you detail what is needed to accomplish riches, average people back off and are not willing to pay the price.

Last night I was talking with a friend of mine who is physician working in emergency care rooms. He told me that to become a medical doctor who is board certified requires not only four years of undergraduate school and four years of medical school but internship and an additional four years of residency. Oh, and by the way, when you’re in residency, you get paid barely minimum wage. Not many people would be willing to work for minimum wage for four years after going through medical school. Yet, this is part of the price emergency room physicians have to pay to achieve their goals.

In business and in your personal life success requires persistence and doing the right thing in the right way over time. Don’t try to do everything at once. It takes practice. It takes a lot of patience.