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When to Lower Your Price Point

Sara Wilson, Entrepreneur

You’ll pay the price if you swing the wrong way when navigating the price point waters.

The price debate is a yo-yo dilemma with serious consequences for your business. How do you know if you should be fighting for every penny or luring in customers with low-price deals? You’ll pay the price if you swing the wrong way, so here’s a guide to navigating the price point waters.

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