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    The Profits and Perils of Supplying to Wal-Mart

    The Profits and Perils of Supplying to Wal-Mart
    When Taunya Painter worked as a senior corporate counsel for Wal-Mart (WMT), she noticed that many of the small suppliers that wanted contracts with the world's biggest retailer, known for pressuring suppliers to cut prices, hadn't done all their homework. Few fully understood what they would be signing and few took advantage of Wal-Mart's supplier development team, a free resource designed ...
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    When to Lower Your Price Point

    You'll pay the price if you swing the wrong way when navigating the price point waters. The price debate is a yo-yo dilemma with serious consequences for your business. How do you know if you should be fighting for every penny or luring in customers with low-price deals? You'll pay the price if you swing the wrong way, so here's a ...
    Rated: +1
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    Is the ‘Free’ Model the Smart Way to Do Business Digitally?

    Is the ‘Free’ Model the Smart Way to Do Business Digitally?
    Jul. 20 – First, a little confession. While this story pretends to be about things becoming free, that’s only in the sense of free samples; buy one, get one free; bare bones for free in hopes of selling the deluxe version; free but with advertising. You know the drill. But now free is the new black — chic, essential, even sexy. ...
    Rated: +1
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    Selling Cost vs. Price: Find the Price Point That Covers Your Costs and Provides a Profit Margin

    Selling Cost vs. Price: Find the Price Point That Covers Your Costs and Provides a Profit Margin
    I recently finished a keynote presentation for an industry that's getting hit hard by competitive pricing. Customers want the best price they can get, especially in a difficult economy. So what can you do to keep your price at a number that covers your cost and maintains your profit margin, without discounting? I have two options for you: Walk away from ...
    Rated: +8
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    Wal-Mart to offer 100 toys for $10 during holidays

    Wal-Mart to offer 100 toys for $10 during holidays
    BENTONVILLE, Ark. — Wal-Mart Stores Inc., the world's largest retailer, said Wednesday it will offer more than 100 toys at $10 during the key holiday season. Wal-Mart is offering the promotion to attract recession-weary shoppers during the crucial holiday season, when toy retailers record up to 40 percent of annual sales. Additionally, Walmart stores will match any local competitor's advertised offer ...
    Rated: +4