Selling Cost vs. Price: Find the Price Point That Covers Your Costs and Provides a Profit Margin

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I recently finished a keynote presentation for an industry that's getting hit hard by competitive pricing. Customers want the best price they can get, especially in a difficult economy. So what can you do to keep your price at a number that covers your cost and maintains your profit margin, without discounting? I have two options for you: Walk away from ... Full Story

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